Four news genres saw no change in BARC week 2

MUMBAI: All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

English News

Republic TV led the English news genre with 683 impressions ‘000. Times Now came in at second place with 535 impressions ‘000. India Today Television stood in third position with 273 impressions ‘000 followed by CNN News18 at fourth position with 247 impressions ‘000. NDTV 24X7 with mere 225 impressions ‘000 took the fifth position.

English business news

The English business news genre saw no changes as always. CNBC TV18 was at the first position with 378 impressions '000. ET Now and BTVI took second and third positions with 125 impressions '000 and 61 impressions '000. CNBC TV18 Prime HD took fourth position with 15 impressions '000.

Hindi news (U+R)

Aaj Tak continued a dominating start in the Hindi news (U+R) genre with 142,676 impressions ‘000. Zee News was placed in the second place with 117,877 impressions ‘000. News18 India takes the third position with 116,114 impressions ‘000. ABP News stands in fourth position with 111,648 impressions ‘000. India TV is placed in the fifth position with 103,984 impressions ‘000.

Hindi news rural

Aaj Tak is positioned first in the Hindi news rural genre with 65,226 impressions ‘000. ABP News and News18 India are at second and third positions with 56,261 impressions ‘000 and 51,145 impressions ‘000, respectively. Zee News with 47,297 impressions ‘000 is placed at the fourth place. India TV took the fifth spot with 38,977 impressions ’000.

Hindi news urban

Aaj Tak stood on top with 77,450 impressions ‘000 followed by Zee News with 70,580 impressions ‘000. India TV and News18 India took the third and fourth position after interchanging their positions with 65,007 impressions ‘000 and 64,970 impressions ‘000, respectively. ABP News took the fifth place with 55,387 impressions ‘000.

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