DD India records 8.2 million TV reach over eight weeks: Barc

DD India is the number one English news channel in the country, claims Prasar Bharati.

Mumbai: Prasar Bharati’s English news channel DD India has recorded a reach of 8.2 million on TV over the last eight weeks, as per Broadcast Audience Research Council (Barc). The data was for 15+ audience based on a four week rolling average.

“In terms of TV reach, DD India is the number one English news channel in the country,” said the statement. "Its closest competitor could manage only around half the reach of DD India. Even the viewership for DD India has witnessed a consistent upward weekly growth, registering a whopping total growth of almost 150 per cent over the last eight weeks.”

Prasar Bharati also reported that its YouTube subscriber base has grown up to 20 million. Recently, DD Sahyadri News crossed 800K subscribers, followed by DD Sahyadri at 600K, DD Odia at 300K, DD India at 200K and DD Tura at 120K.  Prasar Bharati has more than 190 YouTube channels and its regional channels from the South and North-east are the fastest growing in terms of subscriber base.

Launched in January 2019, DD India reaches more than 190 countries via satellite, OTT platforms and the NewsOnAir app. The channel through its various programmes offers international viewers India’s perspective on domestic and global developments. Its popular programmes include “India Ideas,” “World Today,” “Indian Diplomacy,” “DD Dialogue” and “News Night.”

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