Television

Complan becomes the top brand in BARC Week 34 rankings

Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 17 August 2019 and 23 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 34 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 173532 and 86290 ad insertions, respectively.

Godrej Consumer Products Ltd, which ranked fourth, last week, replaced Procter & Gamble from the third position, as it made 39975 insertions. ITC Ltd also climbed up one spot to rank fourth with 34175. The fifth spot was acquired by Procter & Gamble with 33058 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 34

   

1

HINDUSTAN LEVER LTD

173532

   

2

RECKITT BENCKISER (INDIA) LTD

86290

   

3

GODREJ CONSUMER PRODUCTS LTD

39975

   

4

ITC LTD

34175

   

5

PROCTER & GAMBLE

33058

   

6

BROOKE BOND LIPTON INDIA LTD

31354

   

7

CADBURYS INDIA LTD

27495

   

8

COLGATE PALMOLIVE INDIA LTD

22450

   

9

SMITHKLINE BEECHAM

20626

   

10

MARICO LTD

16148

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

Interestingly, this week’s top brand in BARC weekly data is Complan, which was missing from the list for the longest time now. It had made 13530 insertions.

Sitting on the second spot is last week’s third-ranked Vivo S1 with 12228 insertions. Next in the list is Trivago, which has slipped one slot, with 11925 ad insertions. Comfort Fabric Conditioner is another new entrant in the list, ranking fourth with 9868 insertions.

Lalithaa Jewellery improved its position massively to rank fifth, as compared to the last week’s eighth position, with 9262 insertions.

Rank

Brands

Insertions

 

 

 

Week 34

   

1

COMPLAN

13530

   

2

VIVO S1

12228

   

3

TRIVAGO

11925

   

4

COMFORT FABRIC CONDITIONER

9868

   

5

LALITHAA JEWELLERY

9262

   

6

SACHI SAHELI AYURVEDIC SYRUP

9127

   

7

HARPIC PLATINUM

8288

   

8

DAILYHUNT

7931

   

9

LIFEBUOY TOILET SOAP

7836

   

10

SURF EXCEL EASY WASH

7740

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

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