Television

×

×

Complan becomes the top brand in BARC Week 34 rankings

Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/03/Complan.jpg?itok=6nYjgO45

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 17 August 2019 and 23 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 34 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 173532 and 86290 ad insertions, respectively.

Godrej Consumer Products Ltd, which ranked fourth, last week, replaced Procter & Gamble from the third position, as it made 39975 insertions. ITC Ltd also climbed up one spot to rank fourth with 34175. The fifth spot was acquired by Procter & Gamble with 33058 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 34

   

1

HINDUSTAN LEVER LTD

173532

   

2

RECKITT BENCKISER (INDIA) LTD

86290

   

3

GODREJ CONSUMER PRODUCTS LTD

39975

   

4

ITC LTD

34175

   

5

PROCTER & GAMBLE

33058

   

6

BROOKE BOND LIPTON INDIA LTD

31354

   

7

CADBURYS INDIA LTD

27495

   

8

COLGATE PALMOLIVE INDIA LTD

22450

   

9

SMITHKLINE BEECHAM

20626

   

10

MARICO LTD

16148

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

 

Top Brands:

Interestingly, this week’s top brand in BARC weekly data is Complan, which was missing from the list for the longest time now. It had made 13530 insertions.

Sitting on the second spot is last week’s third-ranked Vivo S1 with 12228 insertions. Next in the list is Trivago, which has slipped one slot, with 11925 ad insertions. Comfort Fabric Conditioner is another new entrant in the list, ranking fourth with 9868 insertions.

Lalithaa Jewellery improved its position massively to rank fifth, as compared to the last week’s eighth position, with 9262 insertions.

Rank

Brands

Insertions

 

 

 

Week 34

   

1

COMPLAN

13530

   

2

VIVO S1

12228

   

3

TRIVAGO

11925

   

4

COMFORT FABRIC CONDITIONER

9868

   

5

LALITHAA JEWELLERY

9262

   

6

SACHI SAHELI AYURVEDIC SYRUP

9127

   

7

HARPIC PLATINUM

8288

   

8

DAILYHUNT

7931

   

9

LIFEBUOY TOILET SOAP

7836

   

10

SURF EXCEL EASY WASH

7740

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/mic.jpg?itok=wgnoTlWu
Disney enters 5-year production, post-production deal with Microsoft

The Walt Disney Studios (Disney) has entered a five-year deal with Microsoft to move key parts of its movie-making and distribution processes to the cloud. Under the new partnership, the initial focus will be on moving some of the studio’s editing to the cloud.

Television Production House Fiction
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/andflix.jpg?itok=O8utaCTc
Witness the legendary duo Detective Lowrey and Burnett on a mission! &flix is set to air the fast-paced action-comedy Bad Boys II this Sunday

MUMBAI: Two loose cannon cops from Miami PD's Tactical Narcotics Team (TNT) and a Cuban drug cartel are the perfect recipe for chaos. The out of control trash talking buddies, Detective Burnett and Detective Lowrey are all set bring out the real fireworks as they investigate the flow of drugs into...

Television TV Channels English Entertainment
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/lizol.jpg?itok=IzVD_dvD
BARC week 36: Harpic comes into 2nd place

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/mix2.jpg?itok=khB8cBdQ
BARC week 36: Regional space witnesses two new entrants Zee Keralam, Aakash Aath

In the week 36 of BARC India ratings, regional segment witnessed two new entrants in Bangla and Malayalam spaces. Zee Keralam entered the top five Malayalam channels table in week 36 of BARC India ratings. The channel garnered 62298 weekly impressions (000s) and replaced Asianet Movies at fifth...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/mix.jpg?itok=rctOucLO
BARC week 36: Dingdong struggle for top slot between Dangal and Sun TV

Enterr 10 Television’s free to air (FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship pay TV Tamil GEC Sun TV have been interchanging ranks one and two in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms over the past few weeks.

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/karan_arjun.jpg?itok=tb2-rMfT
Sony MAX2 to showcase cult classic ‘Karan Arjun’ as the Movie of the Month

Mumbai: Sony MAX2, the country’s leading movie channel is all set to revisit the most memorable brotherly bond in Indian cinema with the Movie of the Month – Karan Arjun. The blockbuster will be screening on Sony MAX2 on 15th September 2019 at 7PM.

Television TV Channels Movie Channels
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/nikhi_gandhi.jpg?itok=9g42imHN
Nikhil Gandhi quits Times Network as COO & president: reports

MUMBAI: Times Network COO and president Nikhil Gandhi has resigned from his role, as per reports. Gandhi joined Times Network in February 2017 as revenue head and in July 2019 he was promoted as COO and president. This was his second stint with the network. He was part of the core team of Zoom...

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/zemedia.jpg?itok=fTvluAAa
Zee Media CFO Sumit Kapoor steps down

MUMBAI: Zee Media Corporation Ltd (ZMCL) chief financial officer (CFO) Sumit Kapoor has resigned from his position. His resignation will come to effect from 13 September. “This is to inform you that Sumit Kapoor has decided to pursue interest outside the company and has accordingly resigned from...

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/barc.jpg?itok=qVIwKDyl
BARC week 36: Zee TV moves to 2nd position on pay platform

MUMBAI: Zee TV has regained its second position in week 36 of BARC India ratings on pay platform. Last week Sony Entertainment Television was seen at second position pushing Zee TV to third. The channel has garnered 673175 weekly impressions (000s) sum on the pay platform while in the urban market...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories