Mumbai: India TV continued to be the leading news channel in the Hindi-speaking market (HSM) during Week 26 i.e., 25 June to 1 July for the time band 0600-2400 hrs, as per Broadcast Audience Research Council (Barc) India data for 15+ audience. India TV shared the data with Indiantelevision.com.
India TV had a relative share of 13.2 per cent slipping from 13.5 per cent in the previous weeks. It was followed closely by Aaj Tak which had 13.1 per cent share. Notably, this is the fourth consecutive week that India TV is leading the HSM market in terms of share of AMAs (000).
News18 India and Republic Bharat had 11.9 per cent and 11.7 per cent shares, respectively. They were followed by TV9 Bharatvarsh and Zee News with 9.9 per cent and 9.2 per cent shares, respectively.
Aaj Tak and Republic Bharat’s share in the HSM market has been steadily increasing since Week 23 while News18 India and TV9 Bharatvarsh’s share has been declining.
Times Now Navbharat and ABP News’ relative shares stood at 7.3 per cent and 6.6 per cent. ABP News’ relative share has been steadily increasing over the last few weeks from 6.0 per cent in Week 23 to 6.6 per cent in Week 26.
News Nation and Good News Today had a relative share of 5.8 per cent and 5.3 per cent, respectively.
The Hindi news genre grew by three per cent in Week 26 over Week 25 in terms of overall average minute audience AMA (000), as per Barc data. The AMAs increased from 2182 (000) AMAs in Week 25 to 2247 (000) AMA in Week 26.
Average minute audience is defined as the number of individuals of a target audience who viewed a televised "event”, averaged across minutes.
India TV saw a further increase in its relative share during the crucial morning and evening prime time bands during which news content is primarily consumed i.e., at 0700 – 1000 hrs and 2000 to 2300 hrs.
In the morning prime time band, India TV had a big lead with 29.5 per cent relative share followed by Aaj Tak which had 21.6 per cent relative share. In the evening prime time, India had 24.8 per cent relative share followed by Aaj Tak with 20.0 per cent share and News18 India with 19.5 per cent share.
Platform level data by Airtel shows that India TV leads in terms of relative share on Airtel Xstream in HSM market during Week 26.
India TV had 25.3 per cent relative share on Airtel Xstream followed by Aaj Tak at 24.5 per cent, R Bharat at 18.6 per cent, Zee News at 16.8 per cent and ABP News at 14.8 per cent.
Regarding Facebook Live views, India TV garnered 59.71 million views from 25 June to 1 July. Aaj Tak garnered 44.67 million views, ABP News FB Live views stood at 44.23 million, News18 India at 20.79 million and Zee News at 19.32 million.
