Report on Hindi News Viewership

BARC week 21: The Q is heading to the big league of channels

Hindi channel The Q has reached highest ever GRP level in its history.

Mumbai: QYOU Media Inc has announced that The Q India, the company's Hindi language youth-oriented channel has reported a new record gross rating point (GRP) level in week 21 of 2021, as measured by the Broadcast Audience Research Council (BARC). 

GRP is a measurement that combines viewer impressions with the time spent viewing (TSV) a particular channel. In week 21, The Q recorded 94.65 million viewer impressions with an average TSV of 104.56 minutes, which on a combined basis has driven The Q to its highest GRP level in company history. 

The GRP of The Q in the week 21 report of BARC is 53, and clearly indicates that the channel is making steady progress and heading into the big league dominated by mass-market channels that are operated by Sony, Zee TV, and Viacom (Colors). The Q also recorded an eight-week average GRP of 46.23. 

It should be noted that GRP is one of the most vital metrics used to project potential future revenue growth. As The Q is gearing up with a line up of new programmes, the channel is expected to join the big league in the coming months. 

"This has been an incredible ratings run and every week we are thrilled with the solid fan base that we are clearly establishing.  Perhaps the most amazing part of this is that we have yet to launch many of our new programs and series and in addition, there has been little to no marketing of the channel to date. This is happening organically and via the virtuous loop, we all believed in where our creators and their social presence are building our brand directly with our viewers. We are not resting on these results and expect to continue to build distribution, programming, and marketing efforts to push The Q to (still) higher and higher levels," said QYOU chief executive officer and media co-founder Curt Marvis. 

In a recent statement, the company said that The Q is available in over 100 million TV households and reaching over 612 million OTT and mobile users in India. 

Latest Reads
Zee Bangla Cinema unveils new brand identity

Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

Television TV Channels Movie Channels
I&B discusses strategies for unleashing M&E’s potential with industry experts

Development of the audio-visual sector requires industry-friendly policies, collaboration, and regular interaction between the government and industry stakeholders.

Television TV Channels People
Dandelooo grabs worldwide distribution rights for ‘Our Piggy’

Mumbai: Emmy Award-winning French animation production and distribution company Dandelooo has struck a deal with the Emmy Award-winning Czech film and television production company Bionaut for the new adorable comedy series Our Piggy. The deal gives Dandelooo exclusive worldwide distribution rights...

Television Production House Non-Fiction
Zee Business launches new series 'Rupee Ki Paathshala' on financial education

What is common to Mad Money with Jim Cramer, The Profit, Shark Tank, and Rupee Ki Paathshala? Well, you guessed it right – these are some shows which cater to the diverse nuances of the financial spectrum, namely, analysing stocks, the financial markets, investments, and even entrepreneurship.

Television TV Channels News Broadcasting
Mathrubhumi to organise a one-day event on World News Day

Mathrubhumi on Monday announced plans to host an event on World News Day on 28 September at the Uday Palace Convention Centre, Kowdiar Gardens, Thiruvananthapuram.

Television TV Channels Viewership
Striking the right note: Clef Music Awards'22 unveils the winners in a glitzy ceremony

It was a scintillating Saturday night at Mumbai’s Sahara Star hotel as the stars aligned to stage the second edition of's Clef Music Awards.

Television TV Channels Music and Youth
Zee Media's permission to transmit channels in Ku Band, revoked

The disgruntled TV networks couldn’t be any happier. In what seems to be a relief for most TV networks, an order passed by the Ministry of Information & Broadcasting (MIB) on 23 September

Television TV Channels News Broadcasting
Colors Kannada gets innovative to market Bigg Boss Kannada-9

Colors Kannada is getting one step closer to its audiences with standout marketing innovations and initiatives for the ninth season of Bigg Boss Kannada.

Television TV Shows Reality
Shemaroo TV’s ‘Waah Bhai Waah’ hits a century

Shemaroo TV’s marquee show, Waah Bhai Waah marks a new milestone of completing 100 episodes. The show, which features Shailesh Lodha as host, will present its centennial episode on Monday, 26 September from 9 p.m. to 10 p.m.

Television TV Channels Viewership