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BARC’s Elbert D’Silva on kids’ viewership trends, NTO impact & category growth prospects

According to BARC India data, Kids’ segment is only three per cent of the overall advertising space on television, with GEC and News channels accounting for the larger pies. However, with Kids’ segment contributing 20 per cent of total viewership on television, there is a great opportunity for...

Television TV Channels Viewership
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ZEE Entertainment stake stale’s first tranche worth 8.7% completed by Essel Group

Multi-faceted business conglomerate Essel Group on Tuesday announced the successful completion of the first tranche of ZEE Entertainment Enterprises Limited's (ZEEL) stake sale to Invesco Oppenheimer Developing Markets Fund.

Television TV Channels Viewership
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BARC week 35: No changes in Bhojpuri, Marathi, Tamil, and Kannada spaces

In week 35 of BARC India ratings no changes were observed in Bhojpuri, Marathi, Tamil, and Kannada segment. Zee Cinemalu which was the new entrant last week got replaced by Star Maa Movies this week at fifth position in Telugu space.

Television TV Channels Viewership
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BARC week 35: SET grabs 2nd position on pay platform

MUMBAI: Sony Entertainment Television bagged second position in week 35 of BARC India ratings on the pay platform as well as in the urban segment. Last week on the pay platform, the channel was at third position. In the urban market last week, the channel moved to second position and continued to...

Television TV Channels Viewership
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BARC week 35: Not much change in across genres lists

There was no attrition in Broadcast Audience Research Council of India’s (BARC) list of top 10 channels across genres on all platforms in week 35 of 2019 as compared to the previous week. The ranking was also almost identical in week 35 of 2019 as compared to week 34.

Television TV Channels Viewership

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