Viewership

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FTA market rides growth wave amid pandemic

Riding high on the launch of new channels, the advertising volumes and values of free-to-air (FTA) has grown by 25 to 30 per cent and is estimated to have a share of 25 to 30 per cent of the Rs 30,000 crore of total TV AdEx.

Television TV Channels Viewership
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Sun TV tops the charts in week 35: BARC

Tamil GEC Sun TV continues to dominat the list of top ten most viewed channels in week 35 with 2785.23 AMA, according to the Broadcast Audience Research Council (BARC) India. Gaining hold on the second and third positions were Star Plus and Star Maa (Telugu) with weekly AMAs of 2708.94 and 2494.98...

Television TV Channels Viewership
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Azaad launches first two Originals designed for the rural mindset

Beginnen Media’s first consumer-specific entertainment channel, Azaad has announced its Originals content offering exclusively designed for the ‘Rural Mindset’.  The premium Hindi rural entertainment channel will be launching two new shows.

Television TV Channels Viewership
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CTV behind the growing dissatisfaction with Nielsen’s audience measurement system

Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US by the Media Ratings Council, effective mid-September.

Television TV Channels Viewership
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Nielsen loses accreditation for TV measurement service

Nielsen has lost the industry approval for its national TV rating service after the board of the US-based Media Rating Council (MRC) suspended its accreditation. The decision was taken during a regular audit of audience measurement agencies done by MRC to ensure they comply with the industry...

Television TV Channels Viewership

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