Mumbai: U Mumba has joined hands with top sports news platform, Melbat.live as the title partner for the team for the tenth edition of the Pro Kabaddi League which commences on 2 December 2023.
Melbat.live is an international sports news portal dedicated to cricket, Kabaddi, and Football news and not only actively supports sports taking place in India, but other Asian countries as well.
“We welcome Melbat Live as our principal partner for this landmark Season 10 and their support is very important for the team. Collaboration with a popular sports news portal will help us expand our fan base as well as introduce the sport of Kabaddi to a whole new audience from across the world. As a team, U Mumba believes to hold a certain standard of play as well as promote team culture that is not only unique but also sets a benchmark for others to follow at the Pro Kabaddi League (PKL),” commented U Mumba CEO Suhail Chandhok.
As part of this title sponsorship, Melbat Live's logo will feature on U Mumba’s playing and training kits, and across social media. The logo will also be prominent at Mumba’s iconic home venue, the Dome at NSCI Stadium. The sponsorship will extend through the PKL season until February 2024.
“This partnership with U Mumba is important for our strategy to support growth of sports in India. U Mumba is one of the most recognisable brands in India's sporting landscape, and its popularity will only help to promote the Melbat Live news portal. We are aware that U Mumba is the first squad in the league to set up an official fan club and will do everything to provide fans with up-to-date information on the team’s progress,” the Melbat. live head of sponsorships and strategic partnerships said.
Melbat.live has planned several collaborative activities and competitions with U Mumba during the season. They will also host a special gathering with the Club’s fans, bridging the gap between the team and fans. The news portal’s social media will also be a place to engage in order to get exclusive merchandise adorned with player signatures and match tickets for upcoming matches.