Star Sports launches #BlueKnowsNoGender campaign 

Star Sports launches #BlueKnowsNoGender campaign 

This campaign is in support of the Indian women's cricket squad.

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Mumbai: Indian cricket has written some of the most uplifting tales in the annals of cricketing history. Although history has always favoured "His Story,"  a new generation of fierce, captivating, and dynamic cricketers has emerged.

The India Women's Squad, which has achieved incredible gains in their cricketing prowess and transformed history into "Her Story," is riding this new wave.

Star Sports, the official broadcaster of the ICC Women's T20 World Cup, launched its campaign "#BlueKnowsNoGender" in the run-up to the major event as a clarion appeal to support the women's squad as they get ready to play archrival Australia.

The Women in Blue's journey to the ICC Women's T20 World Cup, which begins on 10 February 2023, begins in their own backyard on 9 December 2022, when they take on Australia, followed by the India-South Africa-West Indies Tri-Series.

As they prepare to make a great run for the T20 World Cup, the competition will be important for Harmanpreet and company. When India plays Australia, viewers can anticipate riveting action in Hindi, English, Tamil, and Telugu due to the high stakes.