Mumbai: As the Olympic Games Tokyo 2020 gathers momentum with only 20 days to the start, Sony Pictures Sports Network (SPSN), along with many luminaries from diverse fields, undertakes a ‘Best Wishes Initiative’ to rally the support of the nation for the Indian contingent.
As a part of its ‘Hum Honge Kamyab’ campaign, SPSN has put together a series of videos on-air and on their social media platforms led by many eminent personalities sending their best wishes to the Indian contingent for the Olympic Games Tokyo 2020. The campaign has been conceptualised and created in-house by the SPSN team.
The broadcaster has collaborated with the ministry of youth affairs and sports as well as many other eminent personalities. Joining the brigade are minister of state (I/C) youth affairs and sports Kiren Rijiju, chief of Defence Staff and chairman chief of Staff Committee General Bipin Rawat, and Sony Pictures Networks India MD & CEO N.P. Singh, along with Rana Daggubati, Anupam Kher, Yuvraj Singh, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Parth Jindal, Harsha Bhogle, Sudha Murthy, Shankar Mahadevan, Anurag Basu, and many more to catalyse the Olympics momentum in the nation for the landmark event.
SPSN will launch ‘India’s Quest for Gold with Kiren Rijiju’, a special interview with the MoS (I/C) Youth Affairs and Sports, starting 3 July at 6.30 pm (IST) on SONY SIX and SONY TEN 3 channels. Hosted by anchor, Ridhima Pathak, the minister will talk about the impact of the pandemic, athletes preparing through online training in the past year, TOPS (Target Olympic Podium Scheme) with Junior TOPS and the Indian sporting, the viability of hosting the Olympic Games in the future, the 2026 Youth Olympics, his favorite Olympic moment, the role of Sony Pictures Networks in supporting the Olympic movement and much more.
SPSN has also produced a seven-episode series titled "The Torchbearers" which showcases the known and unknown stories of our Olympians. The series will feature athletes like Neeraj Chopra, Bhavani Devi, Manu Bhaker, Abhishek Verma, Tejinder Toor, and many more. The series will be available to watch every Friday, Saturday, and Sunday starting 9 July from 12.30 pm (IST) on SONY SIX, SONY TEN 1 and SONY TEN 3 channels.
SPSN will also launch a mega contest ‘Sony Ten Medal of Glory’ starting 3 July. The contest will be launched Kiren Rijiju and it will feature 20 questions across 20 days, leading to the start of the Olympic Games Tokyo 2020. It aims to generate conversations among the Olympics fan community as well as to gratify the select few winners.
Speaking about the campaign, Kiren Rijiju said, “I am very happy that as official broadcasters of the Olympic Games Tokyo 2020, Sony Pictures Networks India, has created specialized programming to support and motivate Indian athletes. 'The Hum Honge Kamyab' campaign is a wonderful initiative to galvanize icons from all walks of life to rally behind the Indian contingent. The Government of India has also launched the #Cheer4India campaign envisioned by PM Narendra Modi, through which we are conducting various activities across the country to create awareness about our athletes and to garner support for them. With the combined effort of all stakeholders, I am sure that as a nation we will be able to create an atmosphere of enthusiasm that will truly energise our athletes to give their best at Tokyo.”
N.P. Singh said, “The Olympic Games Tokyo 2020 is one of the biggest sporting events across the globe and while every Indian knows about the stature of the tournament, few are aware about the athletes who represent our country. We are delighted that our campaign, ‘Hum Honge Kamyab’ has received such an overwhelming response. Our attempt is to convey our best wishes to the Indian contingent and are looking forward to a splendid performance at Olympic Games Tokyo 2020.”
Olympic Games Tokyo 2020 will be telecast LIVE on SONY TEN 1, SONY TEN 2, SONY TEN 3, SONY TEN 4, and SONY SIX channels, between 23 July and 8 August.