Sony Sports launches campaign ahead of 19th Asian Games

Sony Sports launches campaign ahead of 19th Asian Games

The campaign features former Olympians Raja Randhir Singh and Adille Sumariwalla.


Mumbai: Sony Sports Network has launched a campaign ahead of the upcoming 19th Asian Games Hangzhou 2022 featuring former Olympians Raja Randhir Singh and Adille Sumariwalla in the two promo films.

The campaign sets a target for India to cross the 100-medal mark. The Indian contingent won 69 medals at the 2018 Asian Games. Sony Sports Network has also launched a microsite that gives fans access to the schedule and medals tally.                

Olympic Council of Asia acting president Raja Randhir Singh is a former Olympic-level trap and skeet shooter. He became the first Indian shooter to win continental individual gold at the 1978 Asian Games in Bangkok. On home soil four years later, he won team silver and individual bronze at the 1982 Asian Games in New Delhi. He competed at five Olympic Games from 1968 to 1984 in Mixed Trap. He is also the 1979 recipient of the Arjuna Award.

Athletics Federation of India president Adille Sumariwalla is also a recipient of the Arjuna award. Sumariwalla is a former Olympian and represented India at the 1980 Moscow Olympics as a 100m runner and bagged a medal at the Asian Track and Field Championships, Tokyo 1979. He bagged the gold medal at the South Asian Games in 1984 and held the National Record for 18 years in the 100m sprint category.

“The feeling of national pride that our Olympics campaign ‘Hum Honge Kamyab’ was able to instil in people was commendable, and we wish to replicate the same for the 19th Asian Games Hangzhou 2022,” said Sony Pictures Networks India chief revenue officer distribution and head – sports business Rajesh Kaul.

“At the 2018 iteration of the Games, India bagged 69 medals, so to manifest India’s 100-medal mark, we have launched our campaign ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’. Our campaign also commemorates the 150 days countdown and gives us a chance to inspire the audience to watch this year’s Asiad," he added.