Mumbai: SBI Life Insurance, one of India's private life insurance companies in India and Rajasthan Royals the cricketing franchise from the state of Rajasthan, inaugurated an enormously larger-than-life ‘helmet’ installation at Sawai Mansingh Stadium, the franchise’s home ground in Jaipur. The helmet installation, measuring an impressive 15 feet in height and 18 feet in width, prominently placed right at the entrance of the stadium is a visual treat for the visiting cricket fans and also the larger populace around the city. With its grand scale and unique design, the objective for the ‘helmet’ installation is to spread awareness about the importance of protection and how it acts as an enabler for individuals to pursue their dreams. capture the attention of citizens to encourage them to make life safety a priority and wear helmets while riding.
The inauguration was done by SBI Life Insurance chief of brand, corporate communication & CSR Ravindra Sharma and Rajasthan Royals CEO Jake Lush McCrum in presence of Rajasthan Royals Fast Bowling Coach Separamadu Lasith Malinga, Rajasthan Royals Assistant Coach & head of academy Siddharth Lahiri ; Rajasthan Royals fielding coach Dishant Yagnik, and other dignitaries.
SBI Life’s alliance with Rajasthan Royals franchise as a lead helmet partner in 2023, leverages the immense admiration of cricket in India to emphasise on the role of protection played by helmet on ground, similar to that of insurance in life, both of which essentially act as enablers for individuals to pursue their dreams. Helmet being one of the most visible assets in cricket offers an extraordinary opportunity for SBI Life to symbolically emphasise on the important role of insurance as an enabler in life, especially to the cricket fans across the country.
Speaking at the unveiling of the helmet installation, Sharma said, "In today’s era of quick commerce, brands need to increasingly find ways to be part of conversations that the consumer engages in their day to day lives. As the cricket frenzy grips the nation, we at SBI Life are exploring innovative ways to engage the larger populace with meaningful conversation around the importance of protection as an enabler for individuals to pursue their dreams. The larger-than-life helmet installation prominently placed at the entrance of Sawai Mansingh Stadium in Jaipur, is a definite conversation starter and will help seed the thought of protection among the growing cricketing fanbase, by associating it with their favourite sport. In our endeavour to spread insurance awareness we shall continue to undertake a host of such initiatives and we hope that it inspires fans across our cricket crazy nation to think about the importance of protection."
McCrum commented, “We always explore different ways through which we can activate our partners and engage our supporters along with the community at large. This installation is a part of the larger campaign of creating awareness about the importance of protection through insurance, and we believe that given the footfall we are going to see at our home of Sawai Mansingh Stadium, we will be able to create a really strong impact.”
According to records of the State Transport Department, every year approximately 4000 people lose their lives in accidents in Rajasthan for not wearing helmets. Another recent report of the Ministry of Road Transport and Highways states that a total of 46,563 people who were not wearing helmets have lost their lives in road accidents in 2021 across the country. The installation is part of a public awareness campaign to emphasise on the role of “protection as an enabler” for individuals to pursue their dreams.