Mumbai: Cricket’s G.O.A.T. Sachin Tendulkar is no stranger to smashing records. Over 34,000 international runs and 100 tons later, he is back at it, this time with his sights set on an off field record for JioCinema.

In a video released by the brand and the Master Blaster himself, Sachin has called on cricket fans in a new ‘digital India’ to join him in setting a new record for most fans watching the TATA IPL on JioCinema.

Whether digital India smashes this record or not only time will tell, but all eyes will be on their phone, tablet, and connected TV screens when JioCinema’s coverage of Chennai Super Kings vs Gujarat Titans kicks off today at 5 PM.