ILT20 achieves 10 cr reach & 2.8 bn minutes across Zee’s 10 linear channels
Since 13 January 2023, DP World ILT20 has been broadcast live.
Mumbai: Zee Entertainment Enterprises Ltd. announced that the ongoing inaugural season of the DP World International League T20 (ILT20) has reached an incredible milestone, with over 10 crore viewers in India.
This is a significant milestone for the global cricket league and demonstrates Zee's enormous reach and depth across the country. According to recent Barc data, over 108 million individual viewers tuned in across Zee's linear channels to watch live cricket from across India. The inaugural season of the UAE's homegrown ILT20, organised by the Emirates Cricket Board, has been a rousing success, with fans tuning in from all over the world to catch the thrilling action on the field.
ZEEL business president Rahul Johri said, "We are delighted with the overwhelming response for DP World ILT20’s inaugural edition. At Zee, we are committed to present exciting cricketing action to our audiences, and we will continue to build our sports broadcast business in a robust manner. We believe that DP World ILT20 has the potential to garner a much stronger performance in the coming weeks."
The franchise-style tournament, which features six teams and 34 matches across the UAE, features 84 international and 24 UAE-based players. Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors are among the franchise teams in the league (Capri Global).
For the 2023 edition, the league has also received significant advertising support from sponsors across all categories, including PayTM, Kurkure Playz, Kent RO, and Gulf Oil.
Since 13 January 2023, DP World ILT20 has been broadcast LIVE on Zee's 10 linear channels and streamed on Zee5. Viewers in India and around the world can watch live cricket action on Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Thirai, Zee Bangla Cinema, Zee Zest (SD & HD), &Pictures HD, &Flix (SD & HD), and Zee5.
