Television

Eurosports India records 53% growth in reach for Tokyo Paralympics

Chalked up 24 million impressions on social media during the 13-day long sporting event.

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Mumbai: Eurosport India has recorded a 53 per cent growth in reach and 37 per cent increase in the time spent for Tokyo 2020 Summer Paralympic Games. The sports channel from the Discovery stable, saw a rise in viewership and reach for the weeks of 30-35, 2021, as per the latest data released by BARC, which was a result of their marquee global properties including Moto GP and All Elite Wrestling, alongside the Paralympic Games. Eurosport India was the only TV partner for the Paralympics in the SAARC region.

The Paralympic Games alone helped the channel scale 60 per cent of its total gain during a period when live sports viewership dropped by 11 per cent across the sector (week 35, 2021). A 360-degree approach with an equally robust digital push saw Eurosport India achieving an additional reach of over 22 million with over 24 million impressions on social media during the 13-day long quadrennial sporting event. The Paralympics witnessed the best ever finish by team India, with 19 medals including a record-breaking five gold medals.

Speaking about the development, Discovery Inc senior VP of affiliate sales and product distribution for Asia - India sales & distribution and Eurosport India head Vijay Rajput said, “It has been a short journey for Eurosport in India, and we are very happy that in our own signature way we have certainly proven that our varied sports content beyond cricket is gradually creating its niche amongst passionate sports fans of India."

"Being home to Olympics in Europe, adding the Tokyo 2020 Paralympic Games to our SAARC roster was a well-thought strategy and we are delighted to see the results which also prove that we are rightly reading the passionate sports fan’s choices. It is a matter of privilege and pride that Eurosport India was able to support them in this journey by bringing their untold stories of triumph to our viewers," Rajput added.

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