Television

27th Sports signs Toyam Sports as title sponsor of Ind-Ban series

The cricket series will begin on 4 December.

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Mumbai: Toyam Sports Limited (TSL) has been signed as the title sponsor for the Indian cricket team's three-match ODI and two-match Test series against Bangladesh, which will begin on 4 December 2022 at the Sher-e-Bangla National Cricket Stadium in Mirpur, Dhaka.  Impress-Mattra Consortium, the on-ground rights holder for all Bangladesh cricket team home series, has granted exclusive marketing rights to Dubai-based 27th Sports.

Rohit Sharma will captain India in both ODIs and Tests, as the Men in Blue embark on a Test and ODI tour of Bangladesh for the first time since 2015. Team India has selected a full-strength squad led by Sharma and including Cheteshwar Pujara, KL Rahul, and Virat Kohli to face the Bangla Tigers, who are a formidable opponent in their home conditions. Sharma and Kohi will play together in a test match for the first time in Bangladesh.

Toyam Sports Ltd (TSL) chief managing director Mohamedali Budhwani said, “We at Toyam Sports are extremely proud to come in as the Title Sponsor of the India versus Bangladesh ODI series. We have been a part of international cricket events before, but this ODI series is an added feather in the company’s hat and the happiest and proudest moment for our company. Toyam Sports, one of the fastest growing and BSE-listed sports companies, is always committed to support cricket in its growth and development, and we are very grateful to have this opportunity.”

Speaking about the association, 27th Sports CEO and co-founder Sangeet Shirodkar said, “It gives me immense pleasure to welcome Tayom Sports Limited (TSL) as the title sponsor of India’s series against Bangladesh and I believe that this series will help the company extend its reach to a new territory and achieve global recognition. In keeping with Toyam’s global outlook and our effort to put up a world class event, we look forward to partner them in many more projects in the future.”

27th Sports chairman and co-founder Sanjay Bector said, “Toyam Sports coming in as the title sponsor despite the increased global uncertainty and current market conditions rightly show the company’s faith in 27th Sports and its belief in cricket and the country’s cricket-loving people to emerge as a winner.”

Bangladesh Cricket Board (BCB) president Nazmul Hassan said, “Cricket is very popular in Bangladesh and I am sure, Tayom Sports will be able to achieve their goal by coming on board as the title sponsor of a high-profile series like this one. I wish them all the best.”

This is the third major signing in cricket for 27th Sports, following the India-Sri Lanka Women's ODI & T20 Series in Sri Lanka and the high-profile Road Safety World Series T20, where the Sachin Tendulkar-led India Legends team emerged victorious, defeating Sri Lanka Legends for the second consecutive time in the final. 27th Sports recently acquired The Hawks franchisee in the World Tennis League, which will be held in Dubai from 19 to 24 December. Alexander Zverev, Dominic Thiem, Elena Rybakina, and Annett Kontaveit make up the team.

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