On Independence Day, Cosmos-Maya unveils their new show Captain Bharat

MUMBAI: This independence day, Cosmos-Maya, the animation studio known best for their popular kids’ shows like Motu Patlu, Selfie with Bajrangi and Bapu are entering a new adventurous space as they announce their latest IP, Captain Bharat.

Keeping up with Cosmos-Maya’s past record of providing content offerings that initiate meaningful thought processes among their young audience, Captain Bharat is a reflection and characterization of the collective Indian youth’s patriotic voice, professing and spreading the love for India to the younger school-going generations in a fun colorful and action-packed avatar. It is a story about an Indian soldier who is named after the country he loves and uses various gadgets, weapons and tools at his disposal to counter any threats to the country and save the day for people in need.

There has always been a method to how Cosmos-Maya makes decisions regarding the subjects of their content offerings and the kind of socially relevant conversations their characters have represented. Nationalism and patriotic values have been a necessary conversation, especially these past few years, and Captain Bharat will communicate the same in a jovial energetic manner to half a billion kids across the Indian subcontinent. This is captured aptly in the show’s motto:

Meri aan tirangaa hai,
Meri shaan tirangaa hai
Bharat ke bachche bachche ki
Jaan tirangaa hai

Captain Bharat will be a first-of-its-kind animated program, as no other animated show in India has had national pride and patriotic heroism at its core. Cosmos-Maya CEO Anish Mehta said, “As content producers, we must always find gaps in what our audience is viewing and what is going on in the world around them, and accordingly we strive to provide cartoons and content that is loved by kids and families alike with messaging they’ll find relevant, approve of and appreciate. Captain Bharat is a celebration of our country’s democracy and unity in diversity. We want the character to be an aspirational role model for kids to become proud, responsible citizens of the future. Keeping with the nationalistic spirit of this special day, it is our absolute pleasure to unveil this newest offering that we are confident will build an immediate and strong rapport with young children and their families across the territory of India. Captain Bharat is our studio coming together to say proudly, Jai Hind!”

Cosmos-Maya CCO Suhas Kadav said, “Captain Bharat is our action-filled ode to India’s finest, the armed forces and the security personnel that protect our country from external and internal threats. Through CB we seek to imbibe the values of patriotism and love for the country, the flag and respect for the military uniform early on in the minds of our young generation. Kids are an impressionable lot, and we always strive to provide them meaningful and relevant messaging through entertaining content that keeps them hooked and fosters socially responsible values at the same time.”

Latest Reads
Zeel-Invesco tussle: Bombay HC directs Zeel to call for EGM

Mumbai: The Bombay high court asked Zee Entertainment Enterprises Ltd (Zeel) to call for the extraordinary general meeting (EGM) requisitioned by Invesco Developing Markets Fund on Thursday. Zeel must inform the court of the EGM date by Friday morning.

Television TV Channels GECs
July-Sept TV ad volumes show highest spurt in 2021: Barc

Mumbai: Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year, as per Broadcast Audience Research Council (Barc) India’s July-September 2021 Ad Volumes - Special Festival Edition...

Television TV Channels Viewership
IN10 Media’s Gubbare supports child education with Smile Foundation

With the education of children impacted by the pandemic, IN10 Media Network’s kids channel Gubbare has joined hands with leading non-government organisation Smile Foundation to support its Shiksha Na Ruke campaign.

Television TV Channels News Broadcasting
Media tome throws light on the biz growth pre and post pandemic

The Indian media business is estimated to be a $19 billion industry in 2021, according to veteran business journalist Vanita Kohli-Khandekar. On 20 October, Khandekar inaugurated the fifth edition of her book ‘The Indian Media Business: Pandemic and After’ published by Sage Publications India at a...

Television TV Channels News Broadcasting
Aaj Tak Bangla's Durga Puja coverage goes beyond food and pandal hopping

Durga Puja is the time of the year that puts Bengal on the global itinerary of culture and festivities. For Bengal, Durga Puja is not just a festival but also a celebration of art, history, heritage, and homecoming.

Television TV Channels Regional
NTO 2.0: Times Network publishes new RIO

Mumbai: Times Network has published its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December onwards.  The tariffs...

Television TV Channels News Broadcasting
Red FM launches ‘Totka Chalao, India Ko Jeetao’ campaign for World Cup

Mumbai: Radio and entertainment network 93.5 Red FM has kick-started its World Cup campaign called ‘Totka Chalao, India Ko Jeetao.’ The campaign will be rolled out in 40 key markets across the country. Capturing the passion and craze of fans, Red FM will celebrate the ‘totkas’ and will have RJ’s...

Television TV Channels Music and Youth
AR Rahman returns as BAFTA Breakthrough India ambassador

Mumbai: The British Academy of Film and Television Arts (BAFTA) has announced AR Rahman as the Breakthrough India ambassador for another year as they invite a new round of applications in India for the programme. Supported by Netflix, this programme will be open for prospective talent across the...

Television TV Channels News Broadcasting
TV9 Network appoints Anshuman Tiwari as editor, Money9

Mumbai: TV9 Network has strengthened the leadership of TV9 Digital and appointed Anshuman Tiwari as editor of Money9. Veteran journalist Rakesh Khar will assume a larger role as business and economy editor of the network. Tiwari is a recipient of the Ramnath Goenka Award, the WAN-INFRA...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required