Mumbai: Zee Marathi has announced seven new shows to mark its 22nd anniversary. The regional channel has also unveiled its new look as part of its latest brand positioning. The tagline says - 'Navya natyanchya bandhu gaathi.. Mi Marathi, Zee Marathi', reflecting the new beginning of a stronger relationship with the viewers.

The latest promo promises that the new offerings will be in sync with the channel’s progressive identity. “This new Zee Marathi will not only enthrall the viewers with its variety of emotions, but also give them a new perspective on relationship and life through its new offerings,” the channel said in a statement.

Among the seven new shows are 'Man Zal Bajinda', 'Man Udu Udu Zal', 'Mazi Tuzi Reshimgath', 'Tuzya Mazya Sansarala Ani Kay Hava', 'Ti Parat Aliye' which are set to launch this August. The channel will also present new episodes of its popular show – 'Ratris Khel Chale 3' and 'Ghetla Vasa Taku Nako'. Iconic stars from the Maharashtra region including Shreyas Talpade, Prarthana Behere, Vijay Kadam, Hruta Durgule, Hardik Joshi and many more have been roped in by Zee Marathi to keep viewers entertained.

Speaking about the new positioning, Zee Marathi, business head, Nilesh Mayekar said Zee Marathi has been setting new benchmarks in the industry from the past two decades. "With a new Zee Marathi, we are creating a new world of entertainment for our viewers across the nation – offering a diverse range of characters and unconventional stories that will spark a new conversation in society," he added.

Zee Entertainment Enterprises Ltd, cluster head- north, west and premium channels, Amit Shah said, “With its rich legacy of 22 years, Zee Marathi has built an affinity and captured the hearts of consumer segments across generations. Our sharp customer centric approach has enabled us to consistently craft new and engaging storylines featuring progressive themes. This right mix of content has resonated with our viewers across the urban and rural regions, making Zee Marathi a household name across Maharashtra. With its new look and positioning, the channel brings a perfect blend of fresh and renowned faces to our viewers’ screens which will definitely keep our audience engaged. The vibrant packaging will further help us in winning new consumers and forming a deep bond with them in line with our brand promise of Navya natyanchya bandhu gaathi – me Marathi, Zee Marathi.” 

The list of new shows on Zee Marathi.