Mumbai: Zee Marathi announced the launch of its new chat show, Bus Bai Bus. The channel conducted a unique promotional activity by taking the media fraternity on a bus ride with the host of the show, actor Subodh Bhave. While on a tour of the city, the media had a great time interviewing Subodh. Featured as guests, celebrities will be seen revealing their personalities, closest relationships, struggles and adventures, victories and setbacks, hopes and aspirations, fears and inhibitions, and other personal and professional issues.

The show will begin airing on 29 July 2022, every Friday and Saturday starting at 9.30 p.m on Zee Marathi.

Zee Entertainment Enterprises chief cluster officer – north, west & premium channels Amit Shah said, “At Zee Marathi, our aim is to delight our consumers with rich and engaging offerings coupled with innovative activities that provide a holistic entertainment experience. With its newly announced slate of shows, the channel has been taking various steps to elevate its marketing efforts and drive higher excitement amongst the audiences. We recently took another step in this direction for the launch of our upcoming offering Bus Bai Bus.”

He further added, “Actor Subodh Bhave is making his comeback on Zee Marathi with this unique chat show, and the channel took the promotions to the next level with this innovative press conference that is generating huge buzz and word of mouth. We are glad that we pulled it off and created the right buzz around the show.”