Zee Biskope announces programming lineup for New Year

The content lineup includes new blockbusters, TV premiers and film festivals throughout the month

Mumbai: Known for being the viewers' first choice in Bhojpuri entertainment, Zee Biskope continues its unstoppable entertainment journey and welcomes the New Year with a slew of new blockbusters, world television premiers and film festivals especially curated to bring non-stop Bhojpuriya entertainment to the viewers throughout the month of January.

Starting the new year with superstar Pawan Singh’s birthday on 5 January, Makar Sakranti on 14 January, the special lineup of films will continue till Republic Day. Going forward the quarter will also see original non-fiction and award IPs keeping the viewers hooked fair & square throughout.

As an ode to the ardent Pawan Singh fans, the channel will showcase some of his biggest blockbusters on 5 January marking the birthday celebration of Bhojpuri power star and youth icon Pawan Singh throughout the day. The film marathon will include big titles such as "Tere Jaisa Yaar Kahan," "Challenge," "Mera Watan," "Maa Tujhe Salam," and "Pawan Raja."

Continuing with the festivities, next in the line is Makar Sakranti, a festival that holds immense value in the Bihar, Jharkhand and Purvanchal region. Marking the festival of love and hope, Zee Biskope brings a five-day film festival 'Pyaar Ki Patang' between 10-14 January. The festival will wrap up with the world television premiere of "Babul" starring Awdhesh Mishra and Neelam Giri with a storyline that is a complete family entertainer. All the films will be premiered under the primetime band at 6 p.m.

The festivities will be followed by the biggest celebration of the month, Republic Day. The channel rejoices the day by saluting the brave hearts of Mother India– the veer Bhojpuriya jawans who uphold the nation and its sanctity as a republic. The audience can indulge in the day-long patriotic ride with the biggest superstars' biggest films like "Dabang Sarkar," "Border," and "Commando Arjun." 

To top it up many folds, the channel brings a world television premiere of superhit film "Diler" that features superstar Nirahua and Akshara Singh in Jila Top band at 6 p.m rejoicing the day on a perfect note.

That’s only for January. Going ahead, February will see a Valentine’s Day celebration with the world television premiere of "Balamji Love You" featuring Bhojiwood’s heartthrob, the hyperbolic romantic hero Khesari Lal Yadav with his leading ladies Kajal Raghwani and Akshara Singh. The blockbuster will be featured on 14 February at 6 p.m. The brand will also launch its V-Day special viewer engagement drive. If you think that’s the entertainment story for the quarter, you’re up for a surprise. Zee Biskope will bring to its viewers an original non-fiction and even the ever-popular international Bhojpuri Film Awards. All within March 2022. The channel will definitely grab viewer eyeballs with such a strong and clutter-breaking package including WTPs, film festivals, originals, award IPs and engagement drives.

"We have always believed in entertaining our viewers as per their content preferences. This premise of curation extends to our esteemed partners as well," said  ZEEL chief cluster officer – East Samrat Ghosh. "Brands now look forward to establishing strong value proposition for acceptance and through the curated innovative offerings, Zee Biskope creates opportunities for customized solutions for brands to help them establish their value parameters sharply amongst their target audience.”

“With a greatly successful 2021, we are delighted to bring an exotic bouquet of content in the new year that not only caters to cinephiles but also celebrate Bhojpuriyat through and through," stated ZEEL chief channel officer - Bhojpuri cluster Amarpreet Singh Saini. "Every special day, festival or occasions are reason for us to rejoice. The new year will see us serving hyperbolic yet delightful Bhojpuri family entertainment of varied kinds with novelty and innovation at every step. Wishing all of you a Very Happy New Year.”

Touted as the go-to destination for every Bhojpuri film lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It will soon be available on all other major cable platforms.

Latest Reads
India TV's Rajat Sharma has highest number of Twitter followers: Study

According to a study by Muck Rack ‘The 2022 State of Journalism on Twitter,’ India TV editor-in-chief and chairman Rajat Sharma is the most followed verified journalist on Twitter following MSNBC host Rachel Maddow and CNN host Anderson Cooper.

Television TV Channels People
Shemaroo FilmiGaane YouTube channel touches 60 mn subscribers

Shemaroo FilmiGaane YouTube channel has hit the mega milestone of sixty million subscribers in the 60th year of Shemaroo.

Television TV Channels Music and Youth
Zing revamps brand strategy and channel packaging to appeal to Gen Z

Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences. “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being...

Television TV Channels Viewership
The New Season of HistoryTV18’s mobile-first food and travel series #RoadTrippinWithRnMstarts Today,May 25th

After seven successful road trips across the country,peerless flavour-hunters and entertainers extraordinaire, Rocky Singh and Mayur Sharma have their bags packedand are heading for hills in Season 8 of HistoryTV18’sdigital exclusive #RoadTrippinWithRnM.

Television TV Channels Viewership
Anant Rangaswami: A friend for life

It’s indeed a sad day when a dear friend passes. Friends aren't easily made and acquaintances take years to qualify as friends. They are hugely cherished commodities. I, for one, cannot make friends easily. It takes me a long while to get close to someone. To let my guard down enough to let them...

Television TV Channels Viewership
Zee Media's consolidated revenue up 33.6 percent at Rs 866.86 crore for FY22

Zee Media Corporation has announced its fourth quarter and yearly results for the financial year ended 31 March 2022.

Television TV Channels News Broadcasting
ZEE signs global media rights contract with UAE’s T20 league

UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

Television TV Channels Viewership
Gunjan Nagpal joins Rhiti Sports management as chief business officer

Mumbai: Gunjan Nagpal has joined Rhiti Sports as chief business officer, according to his latest LinkedIn update. Nagpal has over 18 years of experience across media, digital and banking. He specialises in new business development, directing cross-functional teams, managing 360-degree events and...

Television TV Channels Sports
Journalist, author and A&M industry thought leader Anant Rangaswami no more

Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru. Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously.

Television TV Channels Viewership