QYOU Media forays into regional market with Q Marathi

The new FTA channel goes live on 15 March.

Mumbai: In a bid to expand into the regional market, QYOU media is all set to launch a family-oriented Marathi GEC ‘Q Marathi’ on 15 March. In line with the network’s core DNA, the new free-to-air Marathi channel will curate to showcase a mix of content from leading Marathi digital creators on national television.

"Q Marathi will serve fresh, unique and original-to-TV content to the FTA universe across genres including comedy, animation, drama, and more," said the media company in a statement. "It will also innovate and curate to bring local influencers on TV, thus deepening synergies with the creator economy and generating opportunities for digital talent on television," it added.

Speaking on strengthening the networks offering in India with the launch of Q Marathi, QYOU Media CEO Simran Hoon said, “The Marathi market and audience is among the most evolved ones in India and is an attractive market to be a part of, especially for a young network brand like QYOU Media that is willing to experiment, innovate, and take risks.”

“Our unique storytelling, programming and content strategy have set benchmarks in the industry. Q Marathi is a reflection and an extension of our DNA; it is our effort to bridge the existing content gap and provide viewers with a fresh and new consumption experience. We are sure the channel will have an immediate connect with viewers,” added Hoon.

“Q Marathi is designed to redefine Marathi GEC Entertainment and usher in a ‘New Era’ in television. The channel has a robust programming line-up with content cutting across multiple genres like comedy, drama, romance, horror that young Maharashtra will connect with," said Q Marathi channel head Neeta Thakare. "The channel will engage with leading digital influencers and create opportunities for them on mainstream television.  It is our endeavour to deliver a young fresh dynamic bouquet of truly disruptive and path-breaking content for our discerning Marathi viewers while building Q Marathi as a destination for wholesome family entertainment.”

Q Marathi will be available across leading cable and DTH operators.

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