Television

Malaysia-based Astro woos Tamil diaspora with more HD content

The new channels include Zee Tamil HD, Star Vijay HD, Colors Tamil HD

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/03/go.jpg?itok=xU5g1lb9

MUMBAI: Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Astro Indian channel business vice president Marc Lourdes said, “As we continue to offer customers relevant, high-quality entertainment, we are excited to introduce more HD content from 1 June. Astro Vaanavil HD (CH 201) will offer Astro and NJOI customers a better viewing experience along with new series – Tamiletchumy and Nalam Ariya Aaval, as well as more local Tamil movies, telemovies, short films, and, local Malayalam and Telugu dramas are in the pipeline.”

“Fans of legendary superstar Rajinikanth will be able to enjoy seventy of his movies in celebration of his 70th birthday this year, ranging from his first movie Apoorva Raagangal to the latest release this year Darbar on Rajini70 HD (CH 100), a pop-up channel from 1 to 30 June.  Zee Tamil HD (CH 235), one of India’s most popular channels, will also be available on the Chakravarthy Pack,” Lourdes added.

Chakravarthy Pack customers can enjoy more HD content with Zee Tamil HD in addition to Star Vijay HD and Colors Tamil HD which will offer premium shows like Sa Re Ga Ma Pa Lil Champs S2 and Comedy Gangsters; inspiring talk show, Tamizha Tamizha; variety shows including cooking show, Anjarai Petti; exciting game shows Genes S9 and Super Mom S2; and special effects-laden epics, as well as dramas including Sri Vishnu Dasavatharam, Rettai Roja and Oru Oorla Oru Rajakumari. In light of the recent upgrade of Chakravarthy Pack to HD, SD channels i.e. Raj TV, Jaya TV and Kalaignar TV will no longer be available on the pack.

“It’s good to be back in Malaysia. Even better is launching our leading Tamil channel Zee Tamil on Malaysia’s leading content provider Astro. We are excited to bring the best of Tamil entertainment to the local market. Hopefully this is going to be the first of many endeavours in Malaysia,” Zee Network APAC executive vice president Tripta Singh commented. 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Untitled-1.jpg?itok=A1kU5KSV
ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/tv.jpg?itok=q8f10zAD
Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/abp.jpg?itok=SvS09FLV
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/movie.jpg?itok=EZc0kV4W
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/qq.jpg?itok=aObklEhF
Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/shoot.jpg?itok=bv5rbix5
Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/rahul.jpg?itok=00jCul-B
BCCI accepts Rahul Johri's resignation

Rahul Johri’s day at Board of Control for Cricket in India (BCCI) is set to end as his resignation as the chief executive officer has been accepted. Reportedly, Johri floated his resignation letter in December and the board accepted it on Thursday, 9 July. 

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc_0.jpg?itok=mNfps5bo
Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/all.jpg?itok=7an6u-q6
SynProNize launches distribution, production, monetisation agency in Dubai

SynProNize co-founders Nitin Michael and Hasnaa Descuns announced the launch of their new content production and distribution agency which will partner with top digital platforms and linear broadcasters in APAC.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required