Television

Colors Marathi to launch 'Bigg Boss Marathi' S3 on 19 Sept

The show’s sponsors include Brooke Bond Red Label, TRESemme, A23 and Haier.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/09/15/photogrid_plus_1631705804925.jpg?itok=fRnMbvTH

Mumbai: Colors Marathi will air the third season of “Bigg Boss Marathi” starting from 19 September. The show will have a four-hour launch episode starting from 7 p.m and will be subsequently aired every Monday to Sunday at 9:30 p.m.

Produced by Endemol Shine India, Viacom18 has roped in Brooke Bond Red Label as ‘presenting sponsor’ and TRESemme, A23 and Haier as ‘special partners’ for this edition of the show.

“Bigg Boss Marathi proved to be one of the topmost viewed shows in the Marathi general entertainment space for both the seasons, attracting not only television viewers but also a massive number of digital viewers on Voot," said Viacom18 business head of regional entertainment (Kannada and Marathi) Ravish Kumar. "The show provides various opportunities for brands to reach out to their target audience as is evinced by the number of sponsors on board."

Actor-director-producer Mahesh Manjrekar returns as the show host alongside 15 new celebrity housemates, who will be quarantined in the 'Bigg Boss' house for 100 days. “As we get used to the new normal, I’m glad to be back with Bigg Boss and entertain every one of you," remarked Manjrekar.

There are more than 60 cameras in the house that are accessible to Voot users giving digital audiences 24*7 live access. These audiences can not only vote for their favourite contestants but also ask them questions, send them messages and share their views on what’s going on via digital innovations introduced on the OTT platform.

“From a format perspective, we have tried to make this season different, innovative and made sure that we have the right kind of contestants and housemates. The audience will also get to see Marathi flavour be it in the tasks or routine," said Colors Marathi business head Aniket Joshi.

“Our overall approach with Bigg Boss Marathi season three is to celebrate the Marathipan by displaying the various cultural nuances of Maharashtra," said Colors Marathi head of programming Viraj Raje. "Be it the design elements inside the house, the tasks, and even naming Weekend ka Daav as Chavadi, we have tried to bring in the true essence to Maharashtra’s rich culture into the show," he added.

“We at Endemol Shine India have gone the extra mile to ensure that the housemates are kept on their toes throughout this new season," said Endemol Shine India CEO Abhishek Rege.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/sanjay.jpg?itok=pjM46KtD
Adani Group names Sanjay Pugali as CEO and editor-in-chief

Adani Enterprises has named senior journalist Sanjay Pugalia as the CEO and editor-in-chief of the Group’s media entity. In his new role, he will report to Pranav Adani and work closely with Sudipta Bhattacharya.

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631948083299.jpg?itok=xjup_BRZ
Star Maa topples Sun TV in week 36: BARC

Mumbai: Star Maa, the Telugu GEC from Star Network has toppled Tamil GEC Sun TV to emerge as the top channel in the Broadcast Audience Research Council (BARC) India list for week 36 (4-10 September). The channel recorded weekly AMAs of 2838.83 as against 2494.98 AMAs in week 35 when it was at the...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631946543004.jpg?itok=0mjsoV70
Ram Jethmalani memorial lecture series returns with second edition

Mumbai: In a tribute to a legendary jurist and MP, Ram Jethmalani lecture series is back with its second edition and will be streamed LIVE on NewsX this Saturday from 5 p.m. The lecture series will address a pertinent issue this year which has recently found itself at the hotbed of Indian politics...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/post-pandemic.jpg?itok=EbPo8jex
Post-pandemic, more youngsters want to earn from their hobbies: MTV Youth Study 2021

Mumbai: Over 67 per cent of youth prefer streaming content of their choice, as it allows them to watch the content of their choice, without having to pretend or fear being judged. Majority of them also feel that it makes them more expressive and free, showed the latest MTV Youth Study - ‘...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/zeel.jpg?itok=H-3ComXk
ZEE Entertainment Board comes out in support of former directors Ashok Kurien & Manish Chokhani

The Board of Directors of ZEE Entertainment Enterprises Ltd (ZEEL) on Thursday came out in support of two of its former non-executive directors, Ashok Kurien and Manish Chokhani amid “allegations made by certain proxy advisory firms" against them.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/anil.jpg?itok=KW_iQjM7
Viacom18 appoints Anil Jayaraj as CEO, sports

Mumbai: Viacom18 on Thursday announced the appointment of Anil Jayaraj as CEO – sports. He will be leading the media company’s foray into acquisition, broadcasting, and monetisation of sports properties.  In his most recent role, Jayaraj was with Star Sports as executive vice president responsible...

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631795219946.jpg?itok=GZRkOweW
Colors Tamil extends popular fiction shows to Sundays

Mumbai: Regional GEC Colors Tamil has extended its popular fiction shows to all seven days of the week. Beginning 19 September, viewers will be able to watch shows such as "Bommi BABL", "Idhayathai Thirudathey", "Abhi Tailor", and "Sillunu Oru Kaadhal" from Monday to Sunday at new time slots. The ...

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631777781960.jpg?itok=b95bb89F
Zee Biskope announces new season of 'Kamariya Kare Hip Hop'

Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited...

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631773460818.jpg?itok=34bDyPWo
HistoryTV18 to narrate story of Narendra Modi Stadium

Mumbai: HistoryTV18’s latest documentary "Modern Marvel: World’s Largest Cricket Stadium" premiering on the 17 September at 9 p.m, is the amazing story of building cricket’s largest arena on the historic Motera ground in Gujarat’s Ahmedabad.  The brand new Narendra Modi Stadium, inaugurated by the...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required