Tech organizations need to demonstrate enthusiasm and make a work environment where women have the strong groundwork to flourish and succeed: Shraddha Pednekar - Chief Experience Officer, ViewLift.

Tech organizations need to demonstrate enthusiasm and make a work environment where women have the strong groundwork to flourish and succeed: Shraddha Pednekar - Chief Experience Officer, ViewLift.

Women in tech have progressed significantly.

Mumbai: Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity.

This Women’s Day, we, at Indiantelevision.com, are acknowledging some women leaders of the media, marketing, and advertising fraternity and also from other professions, who have given more than expected.

Her journey

I knew that working in the technology industry was something I was destined to do from a young age. My journey started at the age of 6 when my entrepreneurial spirit began, as I realized the true potential for automation and technology from personal incidents. After completing my graduation in Electronics engineering from the University of Mumbai, my first job was for the Avis Budget Group project in Tata Consultancy Services Ltd. After spending almost 8 years in TCS, I worked as a Project Manager at SnagFilms Inc for about 9 months. It has been eight years since I am working with ViewLift as a Chief Experience Officer and handled some of the most complex projects to enable clients with advanced features in the distribution and monetization of video content against challenging project timelines.

Her inspiration & inspiring the team.

When I was six years old, I used to watch my father bring work home night after night. As a young girl, I always wanted my father to spend time playing with me instead of spending countless hours in his office finalizing the tasks from the day. If there were a way for my father to automate his mundane tasks with technology, he would have more free time to play with me. The struggles due to the lack of advanced technologies are the reason my father couldn’t spend much time with us at home, and from here my passion developed behind entering the tech industry, and this is why I emphasise work-life balance today. From my childhood, I wanted to work more in-depth with technology. So majorly my childhood has given me inspiration.

While women in tech have come a long way, there are still many challenges ahead, especially in the male-dominated OTT streaming solution tech industry. Ultimately, for women, it is not about getting in the door. It is about making your voice heard. After all, some of the data shows that women in tech feel they have to work harder than their male co-workers to prove their worth. To women in tech, it is time to move forward with confidence, even when it may seem challenging to do so. And to tech companies worldwide, it is time to start investing in women.

Empowerment of Women

Women in tech have progressed significantly, but there are yet many difficulties ahead, particularly in the male-ruled OTT streaming arrangement tech industry. Finally, for women, there is no need to focus on getting into the entryway. To women in tech, now is the right time to push ahead with certainty, in any event, when it might appear to be trying to do as such. Women have seen extraordinary changes in the business over the course of the past ten years, similar to tech work environments offering better and longer vocation rebound programs. Women returning to the working environment currently have methodologies to invite new mothers back into the workplace without thinking twice. An ever-increasing number of businesses need to move to this intent to keep up.

Tech organisations need to demonstrate enthusiasm and make a work environment where women have the strong groundwork to flourish and succeed. To do this, working environment pioneers need to set out open doors to assist women representatives with developing in their jobs and set them up for their future inside the organisation.

Organisations can give an upgraded, organized way to early advancements by introducing directors preparing projects and making their assumptions clear with respect to when advancements ought not be out of the ordinary. This permits women to pose inquiries regarding their exhibition and additionally assume they're living up to those assumptions. Organisations really should urge women to get down on any inclinations they see en route. An open line of correspondence and straightforwardness are vital.