TV9 Network to launch new digital video magazine platform

With a beta launch in December, the platform is expected to roll out in Jan 2022

Mumbai: TV9 Network is gearing up to launch an English language online platform for long shelf-life narratives and news-based factual content.

According to sources, the platform’s beta version will be launched in December, followed by a formal launch in January 2022.

This will be a first-of-its-kind digital offering built along the lines of over-the-top (OTT) streaming services that help audiences choose the content they wish to consume. Incidentally, CNN+ has been reported to be working on a similar plan with a rollout expected later in 2022. TV9’s new platform will offer news-driven content with the depth of magazine coverage and the high production quality of OTT streaming services.

The focus will be on providing narratives and multiple perspectives to news events. “We want to create news-driven content that has a long shelf life and host it in an OTT environment,” said a source on condition of anonymity. “The user experience will be that of an OTT platform but the editorial richness will be that of a magazine. We are calling this industry-first platform a Digital Video Magazine or V-Mag.”

This new offering will be built on TV9’s legacy brand News9 that continues to have a recall as a news channel that TV9 ran from Bengaluru earlier. TV9 currently also operates an English news website called News9 Live. Though this new video platform – is likely to use a similar brand name, it will be a separate, standalone platform.

“While videos are the most popular medium of consumption, digital is where that consumption will happen. That’s why we decided to revive the News9 brand and bring it in a brand new avatar for the English-speaking audience that is now used to a certain quality that entertainment OTT platforms offer,” said the source.

Latest Reads
India TV's Rajat Sharma has highest number of Twitter followers: Study

According to a study by Muck Rack ‘The 2022 State of Journalism on Twitter,’ India TV editor-in-chief and chairman Rajat Sharma is the most followed verified journalist on Twitter following MSNBC host Rachel Maddow and CNN host Anderson Cooper.

Television TV Channels People
Shemaroo FilmiGaane YouTube channel touches 60 mn subscribers

Shemaroo FilmiGaane YouTube channel has hit the mega milestone of sixty million subscribers in the 60th year of Shemaroo.

Television TV Channels Music and Youth
Zing revamps brand strategy and channel packaging to appeal to Gen Z

Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences. “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being...

Television TV Channels Viewership
The New Season of HistoryTV18’s mobile-first food and travel series #RoadTrippinWithRnMstarts Today,May 25th

After seven successful road trips across the country,peerless flavour-hunters and entertainers extraordinaire, Rocky Singh and Mayur Sharma have their bags packedand are heading for hills in Season 8 of HistoryTV18’sdigital exclusive #RoadTrippinWithRnM.

Television TV Channels Viewership
Anant Rangaswami: A friend for life

It’s indeed a sad day when a dear friend passes. Friends aren't easily made and acquaintances take years to qualify as friends. They are hugely cherished commodities. I, for one, cannot make friends easily. It takes me a long while to get close to someone. To let my guard down enough to let them...

Television TV Channels Viewership
Zee Media's consolidated revenue up 33.6 percent at Rs 866.86 crore for FY22

Zee Media Corporation has announced its fourth quarter and yearly results for the financial year ended 31 March 2022.

Television TV Channels News Broadcasting
ZEE signs global media rights contract with UAE’s T20 league

UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

Television TV Channels Viewership
Gunjan Nagpal joins Rhiti Sports management as chief business officer

Mumbai: Gunjan Nagpal has joined Rhiti Sports as chief business officer, according to his latest LinkedIn update. Nagpal has over 18 years of experience across media, digital and banking. He specialises in new business development, directing cross-functional teams, managing 360-degree events and...

Television TV Channels Sports
Journalist, author and A&M industry thought leader Anant Rangaswami no more

Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru. Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously.

Television TV Channels Viewership