Television

Times Now Navbharat HD all set to launch on 1 Aug

Unveils the line-up of prime time shows.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/30/photogrid_plus_1627628345065.jpg?itok=ZDya5vsM

Mumbai: Times Network's Hindi news channel - Times Now Navabharat HD is all set to launch on 1 August.

With its positioning ‘Ab Badlega Bharat, Banega Navbharat’, the channel will attempt to be the new voice propelling change through an inclusive movement for a new India, and champion a unique brand of action-oriented journalism driven by decisive content, announced the broadcast network on Friday.

In an attempt to break away from stereotypical news formats, the channel will explore an interactive & innovative news delivery that focuses on issues that directly impact the people and entails an in-depth and conclusive analysis of news through solution-oriented discussions, it added.

The network had earlier announced that the new channel will be led by anchor Navika Kumar as the editor-in-chief. It will initially be launched with seven prime-time shows hosted by Sushant Sinha, Padmaja Joshi, Ankit Tyagi, and Meenakshi Kandwal. The primetime shows include Rashtravad at 5 pm, Log Tantra at 6 pm, Dhakad Exclusive at 7 pm, Sawal Public Ka at 8 pm, News Ki PaathShala at 9 pm, and Opinion India at 10 pm.

Commenting on the launch, Times Network, MD and CEO, MK Anand said, “We have dominated the English news category with our flagship brand, Times Now, ever since we came into the space. We are now thrilled to mark our debut into Indian language News with our maiden Hindi news channel. We believe News has the power to transform and create an impact for a better society. With Times Now Navbharat, we are pioneering disruption with a powerful proposition centred on the core promise of bringing news that will drive change, where we follow a Content philosophy that puts Social Impact and not Ratings at the centre. I am confident Times Now Navbharat will contribute to further improve the Hindi News broadcast space which is already served by some of the best Media brands.”

Marking this landmark launch, the network has planned a mega marketing campaign across Hindi-speaking markets. Conceptualised by McCann Worldgroup India, the channel will unveil its brand film which embodies the channel’s genesis and brand manifesto written by the renowned Prasoon Joshi. A high decibel promotion has been planned across TV, outdoor, print, radio, multiplexes, social media, and leading digital platforms.

The network’s outdoor promotion spans over 400 sites across 19 cities including Mumbai, Delhi, Lucknow, Patna, Jaipur, Dehradun, Indore, Punjab, Raipur and Varanasi. The network is also set to splash its print ads across leading Hindi & English dailies of the country. 

Times Now Navbharat has roped in Kent RO System, Century Ply, Radico Khaitan, Vedanta, Medibuddy, Amrita Vishwa Vidyapeetham, Darwin Platform Group of Companies, Mylab Discovery Solutions, Meghdoot Herbal, Kirloskar Brothers to name a few as advertisers.

Times Now Navbharat will be available across all the leading cable operators, MSOs & DTH platforms.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/29/atul_thakkar.jpg?itok=xxOAK27c
There is sound commercial viability basis for the money spent on the IPL media rights: CA Atul Thakkar

Mumbai: India is on the cusp of a revolution in the sports business. A recently released report compiled by Anand Rathi Advisors (ARAL) confirms what sports pundits have been claiming for long – that India’s time as a sporting superpower has come. According to ARAL, the sports industry is estimated...

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/mipcom.jpg?itok=PGKT2MlP
Mipcom Cannes 2022 launches new co-production market alongside exhibition

RX France, formerly Reed Midem, on Tuesday confirmed a robust first raft of stand bookings for Mipcom Cannes 2022, whilst announcing plans to launch a new international c0-production market alongside the exhibition in the Palais des Festivals dedicated to accelerating international co-production...

Television Production House Film Production
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/xi-china.jpg?itok=6c9wBf2W
Wion announces new docu-series ‘Inside Xi’s China’

International news channel Wion has announced the launch of ten-episode documentary series Inside Xi’s China, which charts the rise of China as a global superpower. Each of the 30-minute episodes is a visual journey of the global aspirations, its flourishing economy, lifestyle changes of its...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/anish.jpg?itok=9IwNsc1V
Anish Mehta moves on as CEO of animation studio Cosmos-Maya

Mumbai: Anish Mehta has decided to move on from his role as CEO of animation studio Cosmos-Maya after a ten-year stint. He built the studio from a 30-member team to a 1200+ powerhouse. He will be soon announcing his new venture sometime this year.

Television Production House Post Production
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/abhi.jpg?itok=otVf_YoJ
Abhishek Rege parts ways with Endemol Shine India after 15 years

Mumbai: After a 15-year stellar stint at Endemol Shine India, Abhishek Rege has decided to move on from his role as CEO. Rege will work closely with his successor (once announced) and the Endemol Shine India team during the transition.

Television Production House Post Production
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/mix_2.jpg?itok=HrimkI16
Applause Entertainment announces plans to acquire and produce regional content

Aditya Birla Group venture Applause Entertainment plans to foray deep into acquiring and upgrading the regional offerings and aim to have a robust and comprehensive slate of content. The content house will continue to focus on premium dramas for its regional productions.

Television Production House Film Production
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/13.jpg?itok=KdPiPtmf
We add more credibility & variety to our sports line-up every year: Rajesh Kaul

India loves cricket with 90 per cent of most watched sports broadcasts in the country being live cricket. Sony Sports, a leading sports broadcaster, is going to bring 1800+ hours of live cricket on television screens starting from June till February 2023.

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/27/pushpendra.jpg?itok=BzrpHnkK
Pushpendra Singh joins Viacom18 Sports as chief product officer

Viacom18 Sports has appointed Pushpendra Singh as its chief product officer. He took to LinkedIn to share this development.

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/27/anurag_thakur.jpg?itok=-GJ4MrqQ
Exploring public-private partnership to prepare students for upcoming M&E technology fields: Anurag Thakur

Mumbai: Union minister for information and broadcasting Anurag Singh Thakur on Sunday announced that the Government of India is exploring partnerships with the private sector to ensure Indian students are in tune with upcoming technology trends in the media and entertainment sector.

Television TV Channels News Broadcasting