Mumbai: QYOU Media has announced that it will launch its second channel in India The Q Marathi on 31 January 2022. The new channel will join The Q India, the company’s Hindi language general entertainment channel.
The Q Marathi will target a native Marathi audience of over 84 million people. It will focus on the young Indian demographic among Marathi speakers. Content and programming will tap into the world of social video and feature content from Marathi digital creators and social media stars, said the media company in a statement.
"We could not be more excited about the opportunities ahead for a new version of our Q style programming and formats to reach the Marathi speaking masses in India,” said The Q India CEO Simran Hoon. “This is among the most sought-after language groups for advertisers in India and we expect our current ad partners to quickly join the party on The Q Marathi. Non-Indians often do not realize that the number of native Marathi speakers in India is comprised of more people than the largest countries in Europe! This is a very large market that we will pursue aggressively across all TV, digital, mobile and app-based outlets that currently carry The Q Hindi language channel.”
The company conducted extensive research to identify the Marathi audience as the leading target to begin to expand its channel offerings. Maharashtra, the principal region for Marathi speakers, has a vibrant youth culture with distinct content consumption. The Q Marathi will connect the best premium digital content with these youth across TV, OTT, mobile and apps. Pre-marketing of the channel will commence in early January of 2022 in advance of the launch at the end of the month.
"Our goal in India continues to be the creation of a multi-pronged media company that is anchored in the world of social video and driven by the young creators and consumers who engage with this new content daily,” said QYOU Media CEO and co-founder Curt Marvis. “This requires creating and launching a variety of products and platforms to expose us to the widest possible audience and ultimately maximize our revenue generation and brand exposure. The Q Marathi is a strong move for us to kick off 2022 and followers of QYOU Media can expect us to continue this trend throughout the upcoming year."
