News18 UP/Uttarakhand undergoes makeover ahead of UP polls

The channel has revamped its news studios, and changed style of presentation

Mumbai: News18 Uttar Pradesh/ Uttarakhand has revamped its studios, introduced new GFX, refreshed packaging of all shows as it gears up for the coverage of the upcoming Uttar Pradesh Assembly elections next year.

The channel has donned a new premium look and fresh style of presentation under managing editor Amish Devgan. It will also expand its political coverage by launching new properties around elections.

According to the statement shared by the network, the new studio to be used for news presentation, interviews, debates and discussions will have multiple set options along with stylised shooting angles, advance lighting, and a state of the art LED display wall for animations, graphics and multiple guest interaction windows as well as a touch screen to give a user driven experience and go into deeper analysis.

It has also planned special programming for the upcoming UP assembly elections, and will not only host politicians from across the spectrum but will also have elaborate ground reporting through its vast reporters’ network. The channel has planned a new show - 'Voter Ganga Kinare Wala' that will cover upwards of 100 assembly seats situated along Ganga from Haridwar to Ballia. Another show that is already on air is 'Chunavi Road Show' that will cover 403 assembly seats in Uttar Pradesh.

News18 Network, Hindi News CEO Karan Abhishek Singh said, "In terms of our bouquet of regional Hindi news channel, News18 Uttar Pradesh/Uttarakhand is undoubtedly one of our critical products since it serves the most populous state of the country. Our endeavour with this change is to break the mould of how news has so far been served in the region and bring a world class viewing experience both in terms of content and the channel's packaging to the audiences in the region especially given that both UP and Uttarakhand are heading into elections. We are confident that the channel with be very well received in its news avatar which will further reinforce the channel's position as a thought leader in the state."

News18 Uttar Pradesh/Uttarakhand, Madhya Pradesh/Chhattisgarh, & Rajasthan managing editor Amish Devgan said, "We have always looked at News18 Uttar Pradesh/ Uttarakhand as the channel that sets the agenda for our competition to follow. It is with this thought process only that we have undertaken the re-packaging of the channel especially now as we head into the biggest ever state elections of this country. We will bring to our viewers the most advanced viewer experience in the region. Our viewers have always trusted us and depended on us and this change will only further strengthen our relationship with our viewers." 

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