News18 India’s special campaign urges people to get fully vaccinated

The Omicron spread is a sign that the country’s vaccination drive needs further reinforcement.

Mumbai: As India speculates the probability of a third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. Fostering the objective to share the pressing health and wellness goals among its viewers, News18 India has launched a special campaign - 'Vaccine Se Rukegi Teesri Lahar.' Starting from 3 January, the campaign involves medical practitioners and expert panelists to discuss key interventions that can be taken at both the policy and individual level. 

The increase in cases in the last few days and the spread of the new variant Omicron is a sign that the country’s vaccination drive needs further reinforcement. Through the campaign, the channel urges its viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance. 

The channel will also highlight the tireless efforts of medical teams and local administration during the peak of the pandemic period. This will help the viewers comprehend the unwelcome consequences of the pandemic that aggravate because of ignorance and unpreparedness.

Being the country’s leading Hindi news channel, News18 India has been raising pertinent issues impacting the citizens. India will start giving booster shots to health and frontline workers including those above 60 years of age from next week. Meanwhile, vaccinations for children between 15 to 18 years have already begun. 

News18 India, through an innovative approach to raising awareness, has garnered unflinching support from viewers in its previous campaigns. The channel aims to further its efforts through regular engagement and high-quality relevant content across various subjects.

Latest Reads
India TV's Rajat Sharma has highest number of Twitter followers: Study

According to a study by Muck Rack ‘The 2022 State of Journalism on Twitter,’ India TV editor-in-chief and chairman Rajat Sharma is the most followed verified journalist on Twitter following MSNBC host Rachel Maddow and CNN host Anderson Cooper.

Television TV Channels People
Shemaroo FilmiGaane YouTube channel touches 60 mn subscribers

Shemaroo FilmiGaane YouTube channel has hit the mega milestone of sixty million subscribers in the 60th year of Shemaroo.

Television TV Channels Music and Youth
Zing revamps brand strategy and channel packaging to appeal to Gen Z

Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences. “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being...

Television TV Channels Viewership
The New Season of HistoryTV18’s mobile-first food and travel series #RoadTrippinWithRnMstarts Today,May 25th

After seven successful road trips across the country,peerless flavour-hunters and entertainers extraordinaire, Rocky Singh and Mayur Sharma have their bags packedand are heading for hills in Season 8 of HistoryTV18’sdigital exclusive #RoadTrippinWithRnM.

Television TV Channels Viewership
Anant Rangaswami: A friend for life

It’s indeed a sad day when a dear friend passes. Friends aren't easily made and acquaintances take years to qualify as friends. They are hugely cherished commodities. I, for one, cannot make friends easily. It takes me a long while to get close to someone. To let my guard down enough to let them...

Television TV Channels Viewership
Zee Media's consolidated revenue up 33.6 percent at Rs 866.86 crore for FY22

Zee Media Corporation has announced its fourth quarter and yearly results for the financial year ended 31 March 2022.

Television TV Channels News Broadcasting
ZEE signs global media rights contract with UAE’s T20 league

UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

Television TV Channels Viewership
Gunjan Nagpal joins Rhiti Sports management as chief business officer

Mumbai: Gunjan Nagpal has joined Rhiti Sports as chief business officer, according to his latest LinkedIn update. Nagpal has over 18 years of experience across media, digital and banking. He specialises in new business development, directing cross-functional teams, managing 360-degree events and...

Television TV Channels Sports
Journalist, author and A&M industry thought leader Anant Rangaswami no more

Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru. Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously.

Television TV Channels Viewership