Report on Hindi News Viewership

India Ahead consolidates youth connect starting with poll-bound Uttar Pradesh

The youth-focused programme - 'Voice of Youth' will be aired every Sunday at 6 p.m.

Mumbai: Further cementing its position as the preferred news platform among young viewers, India Ahead has launched one of the biggest youth-focused programme - "Voice of Youth." Presented by Avita, "Voice of Youth" will be aired every Sunday at 6 p.m only on India Ahead and popular bite-sized short videos will be used to increase engagement across social media platforms.

Keeping in mind the sizeable first-time voters and huge young demography, "Voice of Youth" in its first phase is traveling to five prominent universities in Uttar Pradesh for insightful discussions with young thought leaders.

“GenZ and Millennials are armed with self-belief and confidence. 'Voice of Youth' on India Ahead is a platform where the youth can express their opinion freely on a wide range of topics,” said India Ahead News Group COO Amitabh Bhatnagar.

"India Ahead has been consistently highlighting issues of Young Indians with our mega-coverage of NEET controversy and subsequent reports on state board and other competitive entrance exams. Voice of Youth on India Ahead is the next step towards increasing our engagement with our young viewers.," stated editor-in-chief Bhupendra Chaubey. "While everyone claims to be talking on behalf of youth, we want to focus on knowing the real issues, aspirations, fears and challenges of the youth beyond what is projected in popular media.”

Nexstgo Company Ltd regional business director for South Asia and MEA Seema Bhatnagar also talked about their association with the activity. “This thoughtful initiative by India Ahead will help Avita to connect with the country's youth-centric population at a more personal level. At AVITA, we believe in the power of young minds and through this campaign, we aim to help the leaders of tomorrow to hold insightful discussions in the society,” Bhatnagar said.

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