In10 Media’s kids channel Gubbare forays into original content

The channel will air the title ‘Akki Jaanbaaz’ on 27 December

Mumbai: The In10 Media Network’s kids channel, Gubbare, is all set to intensify the competition in the genre with original content.

After much anticipation and understanding of the viewer’s television consumption behaviour, Gubbare is gearing up to bring its first-ever magical martial arts superhero – ‘Akki Jaanbaaz’ to life during the festive period. The idea is to create a role model for kids that will be closer to their hearts and have a unique storyline, it said on Monday.

The show will have classic martial art moves and playful characters that will resonate with every kid across the country. The series revolves around a nine-year-old boy Akki who juggles his normal life along with his superhero persona, thanks to a magical belt while finding a balance between the two. Toonz Animation was roped in as the production house of the show.

“Since its launch in 2020, Gubbare has kept kids at the core – be it the characters or stories. The launch of the IPs is a significant milestone for us as we move towards garnering a larger share of the viewership pie,” Gubbare AVP – Content & Strategy Brian D’costa. “With local, relevant, and entertaining narratives, we will further strengthen our original programming in multiple languages as we want to connect with kids across regions. Kids today want differentiated content and our new line-up will fulfill that need-gap in the genre.”

To engage with the audience, the channel also plans to launch a high-intensity marketing plan. From Instagram filters, AR/VR characterisation to a dance challenge, kids will have a chance to win interesting merchandise, it said on Monday.

In the pipeline are two more original titles, ‘Roro aur Hero - Bhoot mast! Zabardast’ and ‘Akul aur Nakul – The Asuras’. Both the shows, catering to different genres, explore the themes of friendship, family, and good vs evil but marry them with comedy with the help of the lovable characters. “Staying true to the channel’s tagline – Masti Ke Phuwarre – the new IPs will celebrate magic, action, and high-quality animation and extend Gubbare’s library to build affinity with its loyal audience. The efforts are also being made to keep the content relevant globally,” the channel said in a statement.

The new show ‘Akki Jaanbaaz’ will air at 12:30 pm and 2:30 pm on 27 December in Hindi, English, Tamil, and Telugu. It will also be available on the network’s OTT platform EPIC ON.

Latest Reads
Shemaroo FilmiGaane YouTube channel touches 60 mn subscribers

Shemaroo FilmiGaane YouTube channel has hit the mega milestone of sixty million subscribers in the 60th year of Shemaroo.

Television TV Channels Music and Youth
Zing revamps brand strategy and channel packaging to appeal to Gen Z

Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences. “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being...

Television TV Channels Viewership
The New Season of HistoryTV18’s mobile-first food and travel series #RoadTrippinWithRnMstarts Today,May 25th

After seven successful road trips across the country,peerless flavour-hunters and entertainers extraordinaire, Rocky Singh and Mayur Sharma have their bags packedand are heading for hills in Season 8 of HistoryTV18’sdigital exclusive #RoadTrippinWithRnM.

Television TV Channels Viewership
Anant Rangaswami: A friend for life

It’s indeed a sad day when a dear friend passes. Friends aren't easily made and acquaintances take years to qualify as friends. They are hugely cherished commodities. I, for one, cannot make friends easily. It takes me a long while to get close to someone. To let my guard down enough to let them...

Television TV Channels Viewership
Zee Media's consolidated revenue up 33.6 percent at Rs 866.86 crore for FY22

Zee Media Corporation has announced its fourth quarter and yearly results for the financial year ended 31 March 2022.

Television TV Channels News Broadcasting
ZEE signs global media rights contract with UAE’s T20 league

UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

Television TV Channels Viewership
Gunjan Nagpal joins Rhiti Sports management as chief business officer

Mumbai: Gunjan Nagpal has joined Rhiti Sports as chief business officer, according to his latest LinkedIn update. Nagpal has over 18 years of experience across media, digital and banking. He specialises in new business development, directing cross-functional teams, managing 360-degree events and...

Television TV Channels Sports
Journalist, author and A&M industry thought leader Anant Rangaswami no more

Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru. Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously.

Television TV Channels Viewership
IN10 Media Network elevates Samar Khan as CEO of Juggernaut Productions

IN10 Media Network has elevated Samar Khan as the CEO of its production house, Juggernaut Productions. Khan will continue to report to the network’s managing director Aditya Pittie.

Television TV Channels People