Television

Covid2019 is a financial earthquake: Faye D’Souza

She will soon be launching her independent journalism platform

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/23/fayyye.jpg?itok=9pWx07cx

MUMBAI: For former Mirror Now executive editor Faye D’Souza, Covid2019 is not just a pandemic but also a financial earthquake with no clear end time. Speaking to former Viacom18 COO Raj Nayak on his recently-launched digital chat show, D’Souza, who turned independent journalist last year, revealed details on the kind of journalism manufactured on TV today.

D’Souza believes that we’re entering a phase where our relationship with money is going to change. Her advice to young professionals who own money is to not feel anxious as many in the society don’t even have that luxury. As far as investment is concerned, she urges people to wait and watch.

According to D’Souza, in the news business, the audience is not a consumer but a commodity and the real consumer of news channels is advertisers. “News broadcasters are least bothered about what’s good for the viewers or the society and are playing with their emotions,” she said.

In a scathing attack on the advertising-dependent journalism, she said, “Advertisers don’t care about the quality of journalism and give money to the channels with the highest TRPs. The majority of the money is going to the top two news channels with the highest TRPs, and both are doing extremely poor journalism, and everybody is getting crushed by them. The news channel’s sheer existence depends on whether or not it is able to please its biggest advertisers and if you can’t then you’re an impediment in the chicken assembly line.”

Knowing the intricacies of how it works, she said that honest journalism or asking hard questions to the government can lead to repercussions. The government is the biggest advertiser on news channels and such channels would then be barred from getting PSAs and elections ads, she observed.

Her main aim in launching her own platform is to give a place for journalists, who believe in the core value of this profession, to participate. Freelance journalists, who want to do good journalism, can contribute to the platform and earn on the story or photo they cover through hits. She wants to show that a journalist doesn’t have to be a part of media conglomerates to do good journalism and serve society. According to her, the biggest responsibility of a news presenter or journalist is to inform the audience in an even-tone manner.

D’Souza confirmed that she is ready to launch her website soon and it would be linked to all social media platforms. She is in the process of logo designing and some animation for the website. The platform would be a freemium subscriber-model and it would be completely based on news.

Faye started her career as a news presenter and jockey with All India Radio (AIR). A business journalist by choice, she worked a couple of years with Network18’s CNBC-TV18 as producer and reporter and then moving to Times Network’s ET Now business news channel as an anchor and producer in 2008. But it was her three-year stint at Mirror Now that shot her to fame as she asked compelling questions during her debate show.

A Mangalorean by heart, D’Souza said that if she wasn’t a journalist, she, being a hardcore foodie, would have been a teacher or doing something in the food industry.  

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/Untitled-1.jpg?itok=A1kU5KSV
ZEEL partners with leading CPG brands for campaign #BanegiBaatSaathSaath

Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/tv.jpg?itok=q8f10zAD
Kannada news channels clocked 10% hike in ad revenues during Covid2019 period

While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months.

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/abp.jpg?itok=SvS09FLV
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/movie.jpg?itok=EZc0kV4W
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/qq.jpg?itok=aObklEhF
Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/shoot.jpg?itok=bv5rbix5
Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte.

Television TV Channels GECs
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/rahul.jpg?itok=00jCul-B
BCCI accepts Rahul Johri's resignation

Rahul Johri’s day at Board of Control for Cricket in India (BCCI) is set to end as his resignation as the chief executive officer has been accepted. Reportedly, Johri floated his resignation letter in December and the board accepted it on Thursday, 9 July. 

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc_0.jpg?itok=mNfps5bo
Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/all.jpg?itok=7an6u-q6
SynProNize launches distribution, production, monetisation agency in Dubai

SynProNize co-founders Nitin Michael and Hasnaa Descuns announced the launch of their new content production and distribution agency which will partner with top digital platforms and linear broadcasters in APAC.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required