New Delhi: ABP Network has recalibrated its sales leadership team by imparting additional responsibilities to its leaders, to keep up with the ever-evolving dynamics of the market and foster innovation within the organisation.

The media company has elevated Amitosh Pal to national sales head – ABP Ananda. Pal will continue to assume the role of regional director, east zone, apart from driving sales for the Bengali channel.

Parul Kamra has been promoted to national sales head – ABP Ganga. She will continue to assume the role of regional director, north zone, while also driving sales for ABP Ganga. 

Rakesh Kumar has been elevated to national sales head – government. In his new role, he will be responsible for all government-related business across broadcast and digital, while Amit Kumar Singh, who currently handles digital sales –  government will directly report to him.

All three members within the sales leadership team will continue to report to Munish Atrey, who will further report to ABP Network chief revenue officer Mona Jain who joined the organisation in 2019 and carries experience of over 30 years in media marketing and promotions, stated the company on Thursday.

“2020-21 was full of unpredictability and unsurmountable challenges as far as business goes but despite all the odds – ABP Network’s sales leadership team performed and delivered targets consistently. The sales team has been instrumental in driving steady growth for the network. Their strong capabilities coupled with their dedication to helping the organisation reach its business and financial goals led to this well-earned promotion. We are confident that ABP Network will continue to grow many folds in the future,” said  Jain. 

The network stated that it has been able to overcome the initial uncertainty and tumultuousness of the Covid2019 crisis, and has successfully maintained business continuity.