Mumbai: The ABP Group has launched a campaign celebrating its 100-year journey in the Indian media space on Thursday. The network unveiled its centenary logo designed by renowned creative director and writer Agnello Dias and as well as a film. “Both the logo and the film are a reiteration of the foundational ideas of ABP, its core beliefs that have stood the test of time for a century now,” said the statement.

“ABP Group’s centenary logo represented by the question mark emanates from the fact that curiosity makes everything in life interesting,” said ABP network pvt ltd's ceo Dhruba Mukherjee.

“While many forces illuminate ABP’s influence, an unflinching sense of curiosity permeates all the rest. As a result, more than being the sixth sense, this is probably the first for us – an inquisitive gene that drives the primal human need to know more. We believe this iconic logo will best represent our brand identity across media, across different decades, and geographies. With that trust, we chose our centenary year for this excellent occasion to express and capture it once and for all," he added.

ABP Network's ceo Avinash Pandey said, “100 years of curiosity is what built the ABP Group and through the course of that century we have always aspired to help shape thinking through insightful and credible content."

“Since inception the name ABP has stood for content that is relevant and unbiased. As we step into the 2nd century of our existence, we look forward to keeping our legacy alive and are committed to work tirelessly to strengthen an informed and open society. Through the Centennial Celebration Campaign, the ABP Group intends to resonate these core objectives with our readers, viewers, stakeholders, and every Indian of today and tomorrow," he added.

Agnello Dias said, "Visualizing the journey of the brand ABP Group, we made a film that is a cinematic parable told through the eyes of a little one whose drive sets off the search for a certain geographical destination."

“We intended for it to have that surreal yet uncooked emotion that is both innocent and ethereal. The whole campaign around the brand logo captures the most succinct depiction of what the brand stands for as the human face of all questions," Dias added.