Mumbai: Aaj Tak has launched connected devices live streams. First of its kind in the news genre, it will allow viewers to stream Aaj Tak on connected devices such as Alexa, firestick smart TV etc.

The viewers consume content on a variety of devices, and every step of their journey matters. Having accessibility to a variety of content across genres and a plethora of options has given rise to the "My Time Prime Time" concept.

AajTak has always been a pioneer in understanding the customers and providing a top-notch news viewing experience at lightning fast speed at the preferred time of viewers. The connected devices Aaj Tak live news stream is the first of its kind launched in the news genre curated towards the always-connected news audience.

Be it Alexa, FireStick or your Smart TV, you can stream Aaj Tak and enjoy the news experience on all the connected devices to keep yourself updated with the Sabse Tez news. Also for the advertisers, this provides a unique platform to target the premium audience, the connected audience and the ever elusive cord cutters.

India's video OTT market is expected to grow from $1.5 billion in 2021 to $4 billion in 2025 and further to $12.5 billion by 2030 on the back of access to better networks, digital connectivity, and smartphones, according to a report by RBSA Advisors. The gap for news on these platforms will be aptly filled by India’s No. 1 news brand with this new curated live stream.

At the same time, EY estimates connected television sets to grow to 14 million by 2023 and 40 million by 2025, led by the increase in wireless and wired broadband connections alongside proliferation of low-cost smart television sets. Going by these numbers, it is evident that Aaj Tak would lead the consumption basket on connected TVs with this new curated stream.