Television

Zee Cinema ropes in Pankaj Tripathi for brand integration with ACC Cement

Havas Media Group is the media buying partner for the campaign.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/23/ludo4.jpg?itok=zRC4cvKO

MUMBAI: Zee Cinema has tied up with ACC Cement to highlight the benefits of the latter’s product line – ACC Gold Water Shield Cement. For this, the channel has roped in actor Pankaj Tripathi to educate its viewers about ACC’s unique water-resistant cement formula. His immense talent and down to earth nature epitomise the integration’s messaging of being strong in quality and yet relatable to everyone. This is a continuation to Zee Cinema’s tradition of using the power of entertainment to merge top brands with impactful messaging and help them reach the perfect set of audiences.

Through engaging content, Tripathi effortlessly lays out the core messaging for the brand – being resilient and reliable. Backed by the onscreen charisma of the Ludo star, there will be a series of creatively crafted communication to highlight the initiative. To personify this message, ACC Cement and Zee Cinema would also co-present movies which resonate with the brand’s offering.

ZeeL chief growth officer Ashish Sehgal said, “It’s a point of pride to join hands with another company like ACC Cement which has, also, created its own legacy of trust, dependency and superior results. It’s a well-crafted engagement which perfectly reflects the values of the channel, the brand and the key influencer.”

ACC Cement and Ambuja Cement CMO Ashish Prasad said, “Our campaign aims at inspiring individual home builders to protect their homes by building them with India's first water repellent cement - ACC Gold Water Shield. With products like Gold Water Shield Cement, ACC has always aimed at creating innovative need-based products and communication that connects with its consumers, just like the stories weaved by Pankaj Tripathi and Zee Cinema that connects with the audiences to get relevant message across.”

Zee Hindi Movies cluster head Ruchir Tiwari added, “We bolstered this integration by connecting the brand messaging directly with our powerful movie line-up and leveraging the perfect influencer to personify the communication.”

Havas Media Group is the media buying partner for the campaign.

As a part of this integration, ACC Cements and Zee Cinema will also co-present the movies - world television premiere of The Power on 27 March at 8 pm and Gunjan Saxena: The Kargil Girl on 3 April.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/17/5g.jpg?itok=wf6CxzNp
Broadcasters huddle up, as 5G roll-out plan gathers pace

Just as the industry was gearing up to welcome 2022, the Telecom Regulatory Authority of India (Trai) set the ball rolling on the 5G roll-out in India. The next wave of disruption in the telecom sector is set to hit 13 cities in the first phase: Gurugram, Bengaluru, Kolkata, Mumbai, Chandigarh,...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_153130_800_x_800_pixel_0.jpg?itok=dJPQvwao
Sun TV maintains lead, Star Utsav & Dhinchaak big gainers in 2022: Barc

Mumbai: Continuing the lead from the last week of 2021, Sun TV began the New Year as the top performer in the first week of 2022. The Tamil GEC garnered weekly AMAs of 3020.98 according to Broadcast Audience Research Council (Barc) data for the period of 1-7 January. Disturbing the long-standing...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/15/img_15012022_135801_800_x_800_pixel.jpg?itok=EA0C4mt1
Disney India elevates Aravamudhan K as executive director, government relations

Mumbai: The Walt Disney Company India has elevated Aravamudhan K to the position of executive director, government relations. Previously, he served as senior vice president at Star TV Network. Aravamudhan K has been associated with the TV broadcast industry since 1993. He joined Star TV India in...

Television TV Channels People
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/tv9.jpg?itok=ZRDP2XjR
TV9 withdraws from NBDA over news ratings issue

News broadcaster TV9 Network has announced its decision to withdraw its membership of News Broadcasters and Digital Association (NBDA) over the latter’s stance on the issue of resuming TV news ratings.

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/times-network.jpg?itok=o6x02iDj
Times Network to telecast seventh 'Digital India Summit' from 15 January

Times Network has announced the seventh edition of Digital India Summit (DIS) scheduled to telecast from 15 January every Saturday at 11:30 a.m on Times Now, Times Now World, 8:30 p.m ET Now and on the network’s digital news destination Timesnownews.com.

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/img_14012022_163854_800_x_800_pixel.jpg?itok=5ZFY10Yh
Hindustan Times to host online school quiz ‘The Class Act’ on 23 January

Mumbai: Hindustan Times will be hosting an online school quiz called "The Class Act"  on 23 January. The grand finale will be live broadcasted on the official HT School YouTube channel on Republic Day. "The quiz is open to all students of grades 1–12 across the country and a total of Rs 1.25 lakh...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/img_14012022_142909_800_x_800_pixel.jpg?itok=kV8JvoFM
Veteran journalist Kamal Khan passes away

Mumbai: Veteran journalist Kamal Khan has passed away on Friday morning after suffering a heart attack in his home in Lucknow. Khan was associated with NDTV as executive editor for three decades as part of the Lucknow bureau. He was a recipient of the Ramnath Goenka Award, and the Ganesh Shanker...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/img_14012022_125932_800_x_800_pixel.jpg?itok=L2Wr2CgS
Sony Sports to telecast Australian Open 2022 starting 17 January

Mumbai: Sony Sports Network will broadcast the year’s first Grand Slam Event the Australian Open 2022 starting 17 January on Sony Six, Sony Ten 2, Sony Ten 3 and Sony Ten 4 as well as on OTT platform - Sonyliv. Sony Sports has onboarded advertisers like Lenovo, Amul, Kia Motors, and LIC as sponsors...

Television TV Channels Sports
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/14/img_14012022_105709_800_x_800_pixel.jpg?itok=367LaIn9
Rocket scientist S Somanath named as ISRO chairman

Mumbai: Well-known rocket scientist S Somanath is named as chairman of the Indian Space Research Organisation (ISRO). He will succeed Dr K Sivan, who completes his extended tenure on 14 January.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required