Mumbai: Following the launch of The Q and Q Marathi, global media company QYou Media India on Tuesday announced the setting up of its digital exclusive animation channel - The Q Kahaniyan. With the tagline ‘Hatke Kisse, Datke Masti,’ the animated content channel will target young viewers between age group of 13 to 35 years.

"The Q Kahaniyan is a category creator that bridges the need gap for entertaining, relatable animated stories and content for young adults in India. Echoing the network's core proposition, it will showcase differentiated and high-quality alternative animated content that will cut across genres," said the media company in a statement. 

The channel will curate and bring forward stories from leading Indian and global animation studios and creators such as PM Toons, Digimonks, Utkal Cartoon World and Core Infotech. Shows such as "Nattu," "Bakaiti," "Anokhi Kahaniya," "Daravni Kahaniya," "Dilchasp Kahaniya" are sure to strike a chord with viewers and create a niche for themselves as well for animated content in the growing general entertainment category, the statement added. 

“Globally, the interest in animated content is astonishing; in India however, the category and format are indexed and typically viewed from a kid’s lens," remarked QYou Media India's chief operating officer Krishna Menon. "Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own."

"With The Q Kahaniyan, we are curating stories that are relevant, relatable and different from what is already available. We are certain of the channel’s success and hope to give animated content the limelight it truly deserves," he further added.

The Q Kahaniyan is currently available on connected TV and video-on-demand platforms including Samsung TV Plus, Mi, TCL, Cloudwalker, Jio TV, Jio TV Plus, MX Player, and Snapchat, among others.