Mumbai: The popular international show, The Smurf is making a debut on Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon. The show will start on 13 June 2022 from Monday to Sunday at 11:30 am.

Created by Belgian comic book writer Pierre Culliford, also known as Peyo, in 1958, The Smurfs reside in a community of small, blue, human-like characters who live in mushroom-shaped houses in a forest.

Pulling out all stops for the launch of ‘The Smurfs’ is a robust multi-screen and multi-touchpoint marketing plan that is sure to engage young audiences. The highly innovative promotional plan will leave no stone unturned in reaching out to kids. A fun-filled robust digital plan will include initiatives such as fun mashups and reels, contests leading up to Global Smurfs day, innovative posts, AR filters & gaming to transport the kids into the ‘Smurf’ world. 

Ensuring maximum excitement, Global Smurfs Day will be celebrated on 25-26 June through on-ground activations in malls. Visitors will also get a chance to participate in fun games. Taking the overall marketing initiative, a step forward, Sonic has also partnered with select renowned QSR brands. With influencers on board, a new AR filter for The Smurfs will be created to further establish the characters.

Speaking about bringing The Smurfs to India, Viacom18 kids TV network head of creative, content & research Anu Sikka said, “Sonic since its inception, has successfully grown to become an entertainment hub with engaging stories, endearing characters and a solid kids’ connect. We have consistently catered to our young viewers’ evolving preferences with innovative entertainment and immersive storytelling. Bringing internationally acclaimed ‘Smurfs’ will further bring variety and scale to Sonic’s growing content library. With this launch, we hope to further add depth to our programming strategy and fulfil our mission of entertaining kids.”

Rising through the ranks, Sonic, since its inception has engaged and entertained kids with stories that bring happiness to their lives. Sonic has always introduced young viewers to storylines and characters that are engaging and relatable. By bringing The Smurfs to Indian television after forty years, Sonic aims to cater to the audience with content that continues to raise the bar. The show will feature popular characters, including Papa Smurf, Smurfette, Brainy, Hefty, Clumsy, and others, embarking on new adventures full of humour, heart, and high-stake action.