Viacom18 will be launching its two English sports channels Sports18 1 SD and Sports18 1 HD on 15 April, said the company's distribution arm IndiaCast in a public notice recently.
The SD and HD channels will be available at a reasonable price.
The company has reduced the price of its sports channel from Rs 12 to Rs 8. The charges will be applicable excluding taxes, levies and cess.
According to the media reports, the Ministry of Information and Broadcasting had granted fresh licenses to Viacom18 and Star India in June 2021. Four licenses were granted to both networks separately. Viacom18 is launching its new sports channel with these licenses.
The launch of these two sports channels is backed up by Reliance as its own stake in Viacom18.
In addition, a one-month promotional offer for distribution platform operators (DPOs) is available where both the sports channels will not be charged any costs. The scheme will commence on 15 April and will expire on 14 May.
Moreover, Viacom18 also has acquired media rights to properties like La Liga, FIFA World Cup, Serie A, NBA, Ligue1, and Abu Dhabi T10 series.
The new sports channels of the network will be competing with both Star sports and Sony Sports.