Television

The Q’s maiden short film festival ‘Ek Dastaan Aisi Bhi’ premieres 21 Feb

The initiative is expected to foster the culture of appointment viewing.

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Mumbai: Hindi GEC The Q has announced its maiden short film festival ‘Ek Dastaan Aisi Bhi’ on national television. Spread across seven days, the event will showcase nine critically acclaimed Hindi short films across genres, themes and subjects from 21 to 28 February at 8:30 p.m. 

The initiative will showcase one short film with a unique narrative on weekdays, followed by a ‘Weekend Bonanza’ of two back-to-back films on 26 and 27 February.

The nine titles include "Aapka Amitabh," "Rishtey," "Kesar," "Le’vish," "The Guide," "You Changed Me," "Kashi," "Lunch Stories," and "The Last Order." "Aapka Amitabh" and "You Changed Me" have won global acclaim at leading film festivals, said the channel in a statement.

“The Q’s journey over the last year has been about excitement and innovation. Having received so much love and appreciation from our viewers across India, we firmly believe the onus rests upon us to ensure they are provided with content that is relatable in its true sense while fostering a culture of appointment viewing on the channel," said QYOU Media CEO Simran Hoon. "‘Ek Dastaan Aisi Bhi’ echoes our proposition to offer our viewers ‘Hatke Digital Creations’ which are Original-To-TV-content. It is also one of the many firsts for The Q as well as the Hindi GEC category. We look forward to rewarding our viewers through constant innovation while cementing our leadership in the FTA universe.”

“We kickstarted 2022 with a distinct yet poignant strategy with the launch of ‘Hasi Ka HAHAkaar’- a first-of-its-kind show on TV. ‘Ek Dastaan Aisi Bhi’ is an extension of this strategy that targets viewers from rural and urban markets," commented QYOU Media COO Krishna Menon. "The nine short films that we have acquired as a part of this programming line-up are simple and yet meaningful and are sure to create intrigue. All these films are socially and personally relevant thus helping us develop a deeper relationship with our viewers. We will continue to invest efforts and energies in a bid to attract more viewers across all platforms while expanding our presence and reach.”

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