Mumbai: Within a few months of its launch, Shemaroo Umang, a new Hindi GEC strengthens its content offering with the launch of its first original, Kismat Ki Lakiro Se. The show takes the audience on a journey of destiny and relationships, with a dash of family drama and romance.

The newly launched show will air from Monday to Saturday at 8 p.m.

The central cast includes daily soap celebrities like Shaily Priya, Varun Sharma, Abhishek Pathania, and Sumati Singh. The leads will be supported by the likes of Farooq Saeed, Khushi Rajpoot, Arup Pal, Eva Shirali, Ashish Kaul, Tanu Vidhyarthi, Dolly Kaushik, Nadiya Himani, and Sheetal Jaiswal.

Shemaroo Umang’s first original has been launched in partnership with Rashmi Sharma Telefilms, a production company that has produced daily soaps like Saath Nibhana Saathiya, Sasural Simar Ka, and Shakti Astitva Ke Ehsaas Ki, among others.

Shemaroo COO of broadcasting business Sandeep Gupta said, "We are excited to launch Shemaroo Umang’s first original show as it marks the channel’s entry into the original content space. The new show, Kismat Ki Lakiro Se, depicts the complexities of relationships and is something that most couples can relate to. With such a differentiated content offering, Shemaroo Umang is set to win over the hearts of its audiences and partners alike."

Launched in April this year, Shemaroo Umang is the latest addition to Shemaroo’s existing portfolio of free-to-air (FTA) channels, Shemaroo TV and Shemaroo MarathiBana. Shemaroo Umang is currently available on DD Free Dish, various multiple system operators (MSO), and on major direct-to-home (DTH) and cable networks.