New Delhi: COLORS is all set to bring the Israeli created quiz show - The Big Picture to Indian audiences soon. The Hindi General Entertainment Channel (GEC) has acquired the rights to adapt the international format and roped in actor Ranveer Singh to host it. BYJU'S has come on board as the presenting sponsor.
COLORS will unveil the first look of the show- BYJU'S presents The Big Picture- ‘Tasveer se taqdeer tak’ ka khel’ on the channel at 6:45 pm on Saturday. The new show will also be available on Voot, and Jio TV, it said.
The 12 stage trivia-based game show created by Israeli mentalist Nimrod Harel and Israeli content company Acappella was first commissioned by Dutch-based broadcaster RTL4 in 2014. It leverages the power of visual media and gives the participants a chance to win grand prize money by identifying pictures that appear in front of them on a large screen. It provides three lifelines to the contestants. The interactive format of the show also allows the viewers to play from the comfort of their homes and win big.
Viacom18, Hindi Mass Entertainment and Kids TV Network, head Nina Elavia Jaipuria said, “With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz shows- ‘The Big Picture’. We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh.”
It will also mark the Television debut of actor Ranveer Singh who has been roped in to host the quiz show. “Indian cinema has undeniably given me everything - it’s been a platform for me to excel and showcase my skills as an actor and I have been fortunate to get immense love from the people of India. Now, I look to connect with them in an extremely unique and engaging way through my television debut with COLORS’ The Big Picture. The proposition of introducing India to a ‘now’ generation quiz show sealed the deal for me,” said actor Ranveer Singh.
Viacom18, Hindi Mass Entertainment, chief content officer, Manisha Sharma said, the channel is entering into an exciting new territory with the show. “What stands out is the show’s simple yet focused format based on visuals, interesting lifelines and enhanced interactivity interface for the viewers. Visuals are a powerful medium, one that the new age India best connects with. This concept will not only provide viewers with a platform to test their visual knowledge but also give them a chance to win Big.”
The show is being brought in association with Banijay Asia and ITV Studios Global Entertainment B.V, said the channel.
Banijay Asia founder and CEO Deepak Dhar said, “We are delighted to kick off our partnership with COLORS with the internationally acclaimed ‘The Big Picture’ and are confident that its unique format will garner as much attention in India as it did internationally. Working with a powerhouse like Ranveer Singh is an exciting feat in itself and we are looking forward to creating some quality content that stirs excitement and engagement at the same time.”
ITV Studios, SVP licensing at Global Entertainment, Ayesha Surty said, “We’re thrilled to have this exciting format in India following other ITV Studios formats like ‘The Voice’ and ‘I’m A Celebrity..Get Me Out Of Here’. ‘The Big Picture’ brings in viewers from home as active participants and sees the return of ‘feel good television’, enhancing family viewing. We couldn’t have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh to bring alive this highly energetic and enthralling show.”
