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Mumbai: The English GEC genre accounted for less than one per cent of TV viewership and ad volumes in 2020, according to Broadcast Audience Research Council (BARC) India. TV broadcasters hoped that the genre might grow subscription revenues post the implementation of the new tariff order (NTO)....
Sony SAB has announced a new show called “Shubh Laabh – Aapkey Ghar Mein” that is set to premiere 13 September, Monday to Friday at 9:30 p.m.
Mumbai: Zee Studios on Friday announced its first non-fungible token (NFT) drop on its own NFT store. The film studio has partnered with software-as-a-service (SaaS) platform NFTically who facilitated the creation and launch of the NFT. The token has been integrated with the blockchain Polygon. A...
Mumbai: Advertising video on demand platform DistroTV has partnered with House of Cheer to onboard South Asian channels. The platform will cater to USA, UK, and Canadian audiences making it easier to distribute, market, and monetise content at no cost. The company is also in advanced discussion...
Mumbai: Lifestyle channel Zee Zest has added two international shows to its programming including “Secret of the Supercars” and “Ridiculous Rides”. The shows will air every weekend at 9 p.m. “Secret of the Supercars” gives viewers a peek under the hoods of some of the world’s fastest and most...
