Mumbai: Zee Café is set to telecast the second season of “Chef vs Fridge” on 27 March starting at 8 p.m. The show will be aired across Zee channels including Zee Zest SD and HD, Zee TV HD, Zee Marathi SD and HD, &TV SD and HD, Zee Telugu SD and HD, Zee Ganga, and streaming service Zee5.
The show has roped Parle Platina Hide & Seek as ‘co-powered by’ sponsor, Pril Instaclean and TTK Prestige as ‘kitchen’ partner, Mother Dairy as 'nourishment' partner and Vijay Sales as 'gifting' partner. “Season two will have multiple integration opportunities with access to a wider audience base,” said the statement.
“At Zee Café, we have always stayed committed to providing the unique flavours of entertainment to our various consumer cohorts,” said Zee Entertainment Enterprises Ltd chief cluster officer – North, West and premium Amit Shah. “As our consumers’ needs evolve, our aim is to provide our audience and partners with content formats that engage and entertain them with a unique value proposition.”
“After the success of our originals, ‘Dance with Me’ and ‘Chef Vs Fridge’ season one, we now intend to send the audience in yet another food coma with season two of our most loved food show,” said Zee Entertainment Enterprises Limited chief channel officer – English Rishi Parekh.
“Zee Café is providing a unique platform to the chefs to showcase their skills to the country,” said Parle Products senior category head Mayank Shah. “We are really glad to be part of the chef’s journeys throughout the show and confident that the show will garner engagement and love from the audience.”
“Chef Vs Fridge is a unique show that engages a diverse set of audience,” said Jyothy Labs Ltd MD Jyothy M R. “This strategic partnership is bound to lead ahead as we believe in the great interest and support the show will receive.”
“The show has been garnering immense love from the audience right from the first season,” said TTK Prestige EVP sales and marketing Dinesh Garg. “The exciting cook-off between contestants takes viewers on a glorious culinary journey that appeals to food connoisseurs across the country.''
“At Mother Dairy it is our constant endeavour to bring out products which are aligned to the expectations of our consumers and compliments varied consumption occasions be it celebrations, fun and family time, etc,” said Mother Dairy spokesperson. “Our association with 'Chef Vs Fridge' is a natural fit for us as our portfolio provides solutions to every kitchen’s needs. Viewers and consumers will witness the amalgamation of our wide variety in lip smacking dishes this time.”
The partnership between Mother Dairy and Zee has been crafted by Wavemaker India.
“Chef Vs Fridge has been a huge success since its first season and we at Vijay Sales believe in quality more than anything else,” said Vijay Sales director Nilesh Gupta. “The show is providing the best quality content to its viewers and we couldn’t be more excited to be a part of the show.”
