Technology

Synamedia introduces Iris - a new addressable advertising solution

Iris enables sophisticated audience insights

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/12/synamedia.jpg?itok=H7Wd_N7G

KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions that reach specific TV audience segments of any size and makeup across all services, devices and screens.

An end-to-end solution, Iris delivers faster time to value by removing the friction points that characterise piecemeal addressable advertising products. From a single platform, Iris supports unified campaign management, delivery, and measurement to multiple screens across apps and live, linear and catch-up services, overcoming one-way and hybrid broadcast/OTT challenges. This simplifies the execution for service providers and broadcasters, helping them to merchandise their inventory more efficiently while also minimizing operational costs and boosting income.

Harnessing data from multiple sources, Iris enables sophisticated audience insights and anonymised household, user and device-level profiles that can be checked against an advertiser’s desired characteristics. Combining the most effective advertising screen available with the precision of digital campaigns, Iris provides cross-platform ad measurement to exploit all forms of video inventory in a single campaign. Big brands and new advertisers can reach their target audiences cost effectively without wasting impressions, while consumers enjoy a more relevant viewing experience, and service providers and broadcasters boost income.

Synamedia has a long track record in the targeted advertising space, having worked with media and digital agencies for over ten years and collaborated with Sky on the development of the AdSmart platform.

“With Iris, the TV industry can finally combat the erosion of ad revenues to digital platforms and achieve its long-held ambition of generating new income from advanced TV advertising. Our end-to-end solution with its unified campaign management capability makes it easy for customers to drive new revenues from their inventory – even over more challenging one-way and hybrid networks – and offer established and new advertisers an alternative to the increasingly wild west world of online advertising,” Synamedia VP Advanced Advertising and Data Scott Kewley said.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/14/fifa.jpg?itok=6rcnTmaF
Technology is Making the FIFA World Cup More Exciting Than Ever

Technology lovers in India will be excited by the developments that are set to enhance the viewing experience of the FIFA World Cup Qatar 2022. Given that technology is a major part of life for people in the country from a young age, these technological advancements will be of interest to a large...

Technology Software Applications
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/07/27.jpg?itok=fUz_21E7
What's a VPN?

You might want to know what a VPN is. A virtual private network, or VPN, is a comfortable connection hooked up over the net between a tool and a group of people. The secure connection helps to make certain that sensitive data is adequately sent. In addition to permitting the user to do remote work...

Technology Software Applications
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/ccnp-security.jpg?itok=R6PL1KdB
350-701 Cisco Exam All You Need to Pass - DumpsOut

DumpsOut tires engaging its clients with the most reasonable products level best. They are never a weight on your financial plan. The costs are undeniably not exactly the merchant instructional exercises, web based training and study material. With their lower value, the benefit of DumpsOut 350-701...

Technology Software Applications
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/03/01/project.jpg?itok=R1rcW_w9
The Necessity of Project Management

Project In Controlled Environments or PRINCE2 is a method of project management that helps in dividing larger projects into smaller sizes to make the stages more controllable and easier to manage. One can learn this method of project management through a PRINCE2 foundation and practitioner course....

Technology ces
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/28/qr.jpg?itok=ogJI_EVn
How can QR codes for the construction industry modernize their construction operations today?

Are you considering how you can make your equipment user-friendly and safe? Is it necessary for the construction business to use QR codes? Everything is now easy as a snap thanks to technology.  To make transactions easier, many businesses and venues are already employing QR codes. A QR code can...

Technology Software Middleware
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/31/photogrid_plus_1622458057586.jpg?itok=ESKIreFU
PallyCon adds App Security to its digital arsenal

New Delhi: PallyCon, a global leader in Multi DRM, forensic watermarking services, and anti-piracy technology on Monday launched its state-of-the-art app security service. A simple plug-n-play solution, it is dedicated to helping content developers and publishers protect their content from...

Technology ces
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/25/photogrid_plus_1621929238771.jpg?itok=i32RmUqA
Mobile World Congress to go ahead in June as planned

New Delhi: Spanish authorities have given the green signal to conduct this year's Mobile World Congress (MWC) as per plans in Barcelona from 28 June to 01 July. The decision was made after the authorities reviewed the health and safety plans put forward by the organizers for the upcoming event. 

Technology ces
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/sb.jpg?itok=85pJ0ISw
Streambox-US Video technology pioneer to enter India

Streambox, the industry leading pioneer in delivering unique IP based video streaming solutions over low bandwidth connections, has announced the opening of a new sales office in Mumbai to address the vibrant post-production markets in India and southeast Asia.

Technology Hardware Set-top Boxes
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/harmonic.jpg?itok=ltNxb8OJ
Mowies optimises its workflow with Harmonic's VOS Cloud Streaming SaaS

MUMBAI: LATAM-based on-demand media platform Mowies, which has a unique revenue model for creators of feature films, documentaries, TV series, theatrical performances, concerts, and other original content, has decided to optimise its workflow with Harmonic's VOS 360 cloud streaming offering.  The...

Technology Software Applications