Unlocking economic potential: GCC's investment in AI and tech

Unlocking economic potential: GCC's investment in AI and tech

According to a recent report by NASSCOM, there are over 1,300 GCCs in India alone.


Mumbai: In today's fast-changing global economy, new technologies like Artificial Intelligence (AI) and machine learning are key to staying competitive. Global Capability Centers (GCCs) are at the forefront of this movement, driving innovation and boosting economic growth. By investing in AI and technology, GCCs are not only making operations more efficient but also creating new economic opportunities in various industries.

Traditionally, GCCs, established by multinational corporations as centralized hubs for managing operations and services, were synonymous with cost efficiency and back-office functionalities. Yet, with the dawn of AI and technology, their mandate has undergone a profound metamorphosis. Today, GCCs have transitioned into veritable epicenters of innovation, spearheading digital transformation and fostering value generation.

According to a recent report by NASSCOM, there are over 1,300 GCCs in India alone, employing more than 1.3 million professionals. These centers are increasingly leveraging AI and technology to enhance service delivery, optimize processes, and create new business models. The shift from cost centers to value generators is evident as GCCs invest heavily in cutting-edge technologies to stay ahead of the curve.

AI and technology are revolutionizing the way businesses operate, providing unprecedented opportunities for growth and efficiency. GCCs are harnessing these technologies to automate repetitive tasks, enhance decision-making processes, and improve customer experiences.

Data-Driven Insights and Decision Making: AI algorithms can analyze vast amounts of data to uncover hidden patterns and insights, enabling GCCs to make informed decisions. For example, predictive analytics can forecast market trends, helping companies to proactively adjust their strategies. A McKinsey report highlights that data-driven organizations are 23 times more likely to acquire customers and 19 times more likely to be profitable.

Enhanced Customer Experiences: AI-powered chatbots and virtual assistants are transforming customer service by providing instant and accurate responses to queries. This not only improves customer satisfaction but also frees up human agents to handle more complex issues. A Gartner study predicts that by 2025, AI will handle 80% of all customer interactions, significantly reducing operational costs.

Operational Efficiency and Automation: Robotic Process Automation (RPA) is being employed to automate mundane and repetitive tasks, such as data entry and processing. This leads to higher accuracy, reduced processing time, and cost savings.

The investment in AI and technology by Global Capability Centers (GCCs) is significantly boosting the economy by creating new job opportunities, attracting foreign investment, and driving innovation. Contrary to fears of job displacement, GCCs are generating new tech-related jobs and investing in upskilling their workforce. For instance, AI could create 133 million new jobs by 2024, outweighing the 75 million jobs that automation might replace. Additionally, regions with strong GCC presence, like India and the Philippines, are becoming attractive destinations for foreign investment due to their tech-savvy talent pools. GCCs also act as innovation hubs, promoting entrepreneurship and accelerating economic growth through collaborations with startups and tech firms.

From a leadership perspective, GCCs' strategic investment in AI and technology reflects their forward-thinking approach, focusing on visionary leadership, strategic planning, and fostering a culture of innovation. Leaders must integrate AI into operations through clear vision, strategic resource allocation, and measurable goal setting, while promoting continuous learning and experimentation. Additionally, building collaborative ecosystems with startups, tech companies, and academic institutions is crucial for driving technological advancements. As AI becomes more prevalent, leaders must also ensure ethical AI practices and robust governance frameworks, emphasizing transparency, fairness, and alignment with organizational and societal values.


At the forefront of the technological upheaval stands the Global Capability Centers (GCCs), pioneers harnessing the power of AI and technology to ignite economic prosperity and fuel advancement. Their embrace of these cutting-edge tools not only revolutionizes internal operations but also acts as a catalyst for holistic economic progress. Crucial to this trajectory is visionary leadership, steering investments in AI and technology towards pathways of sustainable and inclusive growth. The destiny of GCCs hinges on their capacity to innovate, pivot, and commandeer amidst the shifting tides of an ever-more digital landscape.

The article is attributed to GatewAI co-founder & CMO Suchita Vishnoi.