The marketing noisemakers of 2022

The marketing industry also saw a slew of people movements in the past year.


Mumbai: Similar to the advertising and media agencies, the marketing industry too saw a lot of roil in terms of the people moving back and forth. The key factor leading to marketing people (like many others) making headway was essentially the economic slump – but in addition to that, people are looking for more moolah, more flexibility (considering the remote work lifestyle that many have adapted to), and undoubtedly, more happiness.

Mondelez India’s Anil Viswanathan, who led the marketing role for the India business for nine years and last held the designation of vice president of marketing, was elevated. He assumed the role of managing director for Vietnam and Southeast Asia in October.

With Viswanathan’s elevation to a larger role, Mondelez India appointed Nitin Saini as vice president of marketing.

Myntra brought Sunder Balasubramanian on board as its chief marketing officer.

Ceat appointed Lakshmi Narayan B as chief marketing officer.

Aditi Anand, who held the position of head of creative strategy for India and Southwest Asia for The Coca-Cola Company quit the company and took up the role of head of marketing at L’Oréal Professionnel in December.

Siddhant Narayan stepped down from his role at OnePlus to take over the marketing lead for Nike in India. This isn’t Narayan’s first stint with the latter - he had earlier been at Nike in various roles between May 2008 and October 2015.

After an eight-and-a-half-year stint at Lenovo, Amit Doshi, whose last held designation at the company was chief marketing officer for India and South Asia went on to join Britannia Industries as chief marketing officer in January.

Former chief marketing officer of Godrej Consumer Products Ltd. (GCPL) Somasree Bose Awasthi took over the reins of consumer goods company Marico as its new chief marketing officer in November. She’s also an executive committee member at the company.

Former marketing lead for Dunzo, the grocery and parcel delivery app, - Sai Ganesh bid adieu to the company in June after a three year stint. He now serves as a brand consultant.

Adhesive manufacturing company, Pidilite Industries’ chief marketing officer Vivek Sharma quit the company in April after a seven-year journey with the company. He joined the car and repair service company Fixcraft in the role of a marketing advisor. Vinay Subramanyam, who was vice president of marketing at Britannia, stepped into his shoes at Pidilite.

Manav Sethi, the former chief marketer of Octro, Eros, and ALT Balaji, quit and went to take up a role at the electric two-wheeler Vida of Hero Motocorp – he joined the company as head of media, martech and growth for its emerging mobility business.

Wingreens Group, a packaged foods and beverages company, roped in Pawan Sarda as its chief marketing officer and D2C head in July. Prior to this role, Sarda was group chief marketing officer of digital, marketing, and e-commerce businesses at the Future Group.

Edtech brand Unacademy’s chief marketing officer Karan Shroff took off from the company in September last year.

Haldiram Snacks appointed Divya Batra as head of marketing.

Smita Murarka, who held the position of chief marketing officer for the sleep solutions brand Duroflex, quit from her role in December. She had joined the company in 2020 as vice president of marketing and e-commerce.

Vedantu, the edtech giant, lost its head of brand marketing, Maninder Bali, to Ogilvy in August.

The marketing industry also witnesses its own share of twists and turns every year, and it would be exciting to see what the new year brings!

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