Year Enders
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#Retrace2021: Associating with marquee properties on TV helped us take a quantum leap on digital: Arjun Mohan

The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting......

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#Retrace2021: Inching towards a connected future of audience measurement

It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that......

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#Retrace2021: Content and advertisers return to TV, AdEx remains elusive

2021 was the year of the paradox. The return of LIVE sports and original programming on TV continued to attract new and......

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GUEST COLUMN: How D2C brands can level up their digital marketing game in 2022

Mumbai: In today’s times, Direct-to-consumer is an extremely exciting space, primarily because there are so many inte...

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#Retrace2021: A look back at print ad campaigns that stood out in 2021

Mumbai: Reeling under the aftermath of the pandemic, the Indian print industry began its road to recovery in 2021....

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#Retrace2021: How streaming wars re-shaped the global M&E industry in 2021

Beginning with the blockbuster M&A deal between Discovery and AT&T in May which created the world’s second-......

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#Retrace2021: From Nykaa's Falguni Nayar to dentsu veteran Ashish Bhasin, who all made news in 2021?

Mumbai: The year that began with the slowdown of pandemic cases, and phased opening of businesses across the country,...

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#Retrace2021: The year of regulatory challenges and no TRPs for news channels

The year 2021 began with a rather chaotic legacy handed over by 2020. In the aftermath of the TRP Scam, TV ratings for......

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#Retrace2021: Same passion for global content in Tier 2 & 3 cities as in metros: Zeel’s Amit Shah

With a career spanning over two decades, Zee Entertainment cluster head – North, West, and premium channels Amit Shah......

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#Retrace2021: The long road to recovery for the travel sector

'Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was......

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#Retrace2021: The emergence of new advertiser categories in sports genre

As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to......

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#Retrace2021: 30-40 per cent of our investments will be in regional content: Manish Kalra

Outlining the vision for Zee4.0 at the company’s 39th AGM held prior to the Zeel-SPNI merger, CEO Punit Goenka had said......

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GUEST COLUMN: Top marketing trends brands may need to adopt in 2022

With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities,......

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#Retrace2021: Decoding BBC Studios' giant OTT leap in India with Sameer Gogate

Sameer Gogate has been leading BBC Studios’ production business in India as general manager since 2019. In the last two......

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#Retrace2021: Cautious optimism will drive industry growth in 2022

The year 2021 saw work-life turning 360 degrees for former Havas media India boss Anita Nayyar, as she joined Patanjali......

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GUEST COLUMN: Digital marketing trends that reigned supreme in 2021

Mumbai: 2021 was coined as the year of the ‘New Normal’ and it did turn out to be one in many ways....

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#Retrace2021: Entertainment trends that swept the media industry in 2021

As the credits roll on 2021 and the curtain prepares to rise on 2022, we’ve put together a few previews of......

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#Retrace2021: Digital evolution has changed the game for kids genre

A seasoned professional in the broadcast industry with over two decades of experience under her belt, Leena Lele Dutta......

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#Retrace2021: Advertising campaigns that struck a chord in 2021

The pandemic has changed the way businesses function all around the world. As organisations start limping back to the......

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#Throwback2020: The year of reinvention in production

MUMBAI: The Covid2019 crisis has engendered a paradigm shift across all walks of life and it is believed that there’s...

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