Regulators

MIB asks GECs to promote Covid helplines

Ministry has lauded private channels for raising awareness on Covid infection.

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Mumbai: The union ministry of information and broadcasting (I&B) asked general entertainment channels (GECs) to promote six central government Covid helpline numbers. The country is battling with its worst-ever health crisis, with over 2,500 people succumbing to the infection daily.

"The private general entertainment (non-news) TV channels are advised to promote awareness of these six national level helpline numbers by way of a ticker or such (other) appropriate ways as they may consider, at periodical intervals," the I&B ministry said in its recent advisory.

It has asked channels to promote national helpline numbers that include the union ministry for health and family welfare (1075), women and child development ministry (1098), and the national institute of mental health and neuro-sciences for psychological support (08046110007).

Apart from these three major helplines,it has also sought to promote other helpline numbers that include, the AYUSH COVID-19 counselling number (14443), the MyGovWhatsApp help desk (9013151515), and that of the union ministry of social justice and empowerment for senior citizens (14567).

In its advisory, the I&B ministry noted that the second wave of the coronavirus in India was showing signs of slowing down, even as the number of fresh cases was still on the higher side. On Friday, the country recorded as many as 1,34,000 new cases. The advisory also lauded private channels for complementing government efforts to fight the Covid pandemic by creating awareness regarding the infection.

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