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TO THE NEW acquires Singapore-based Techsailor
MUMBAI: TO THE NEW, a digital service network, has acquired Techsailor, a Singapore-based company offering social, location and mobile media services. The acquisition is a part of an aggressive expansion strategy by TO THE NEW to build an integrated digital services ecosystem across southeast Asia. In addition to this, TO THE NEW is looking to invest $10 million in the next two years to aid future growth in the region.
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Commenting on the acquisition, TO THE NEW, managing director, Puneet Johar said, "Some of the key markets in southeast Asian market are similar to India, where consumption of digital media by young consumers is ahead of businesses embracing it fully as the primary media for communication and commerce. We see this as a huge growth opportunity and with the addition of Techsailor to our network; we hope to capitalise on this growth".
TO THE NEW will leverage on Techsailor‘s network and operational expertise to strengthen its presence in the region. TO THE NEW plans to augment Techsailor‘s offerings, by adding capabilities in digital content, media planning and buying, analytics and technology. TO THE NEW will also look to expand its network geographically and build further presence in Malaysia, Indonesia, Philippines and China.
Earlier this year, TO THE NEW had announced the intent to invest $13 million in its Indian operations over the next three years.
"By joining TO THE NEW, Techsailor will be able to boost our service offerings to our clients, as we are supported by a larger team and able to manage projects that span across Asia Pacific. We are also delighted that Techsailor will be the primary vehicle for TO THE NEW to expand into the region," said Techsailor‘s co-founder and managing director Rex Huang.
Through its business units – Ignitee Digital Services, Intelligrape Software and Tangerine Digital, TO THE NEW offers expertise indigital and social media marketing, content creation for web and mobile, development of apps and solutions for web and mobile. The TO THE NEW network collectively manages the mandate for around 100 clients across Asia, in diverse sectors like BFSI, Automobiles, e-commerce, FMCG, Retail, Sports, Hospitality and Media & Entertainment.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
