iWorld
SPN to use Nice analytics for OTT, On-Demand videos
BARCELONA: Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.
By utilizing NPAW’s YOUBORA solution, SPN will be able to deliver quality television content via the internet.
Launched in 1995, SPN is one of India’s largest Hindi language content providers in the Indiansub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah among others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.
YOUBORA, NPAW’s award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA’s real time data collection capabilities, the most granular in the industry including the platform’s SmartModules.
“Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience.” said NPAW’s CEO, Ferran Gutiérrez, of the agreement.
“Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming”, said Ajay Kumar Meher, Sr. VP – IT & Post Production of Sony Pictures Networks India (SPN). “The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource.”
NPAW is a Business Intelligence and Big Data company serving the online video industry. Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
